The Ultimate Social Media Blueprint for Fitness Professionals

The Ultimate Social Media Blueprint for Fitness Professionals

I think you would agree with me and when I say: Social Media is incredibly important for Health, Fitness and Wellness Professionals.

With the masses of information out there on the web, it can be overwhelming to know where to start.

It’s hard to know where to look and what information to consume and where to focus your time and energy with your time spent online.

My goal is to simplify things with this post.

I promise that, by the end of this article, you’ll have a blueprint that will allow you to create massive success with your social media game.

What is Social Media

What is Social Media – and how does it work?

Wikipedia defines social media as the following:

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

Social media is simply a new way of sharing information virtually.

It has affected our society dramatically and changed the way we do business.

If all social media got banned today a lot of businesses would struggle… not to mention the millions of distraught teens.

There are now close to 2 billion social media users worldwide.

Its reach and impact will only become bigger and bigger in the future.

Social Media Reach Globally - trends
Here's the projected growth trend for Social Media users (in billions!)

Why is Social Media so Important?

Thumbs up for social mediaFor a lot of Fit Pros, having a social media presence is not only essential, but it’s the main driving factor of their success.

Facts like this are amazing to hear, but unfortunately, a lot of Fit Pros that I’ve come across don’t even have their own Facebook page.

There’s no excuse.

Even if you don’t use social media yourself, most if not all of your potential clients definitely do.

In any business, you have to go where your potential customers are.

For me, I go where fit pros hang out and that’s Facebook, Twitter, and fitness conferences.

When social media first appeared, its users rarely made buying decisions.

If you want to drive sales and revenue to your fitness business, having a solid, effective and easy to carry out a social media plan will completely change the outcome of your fitness business.

Social Media: Coming up with a Plan and Strategy

Ok, now that you understand the importance of social media, you have to develop a solid plan that will allow you to help carry out your goals.

Most Fit Pros do not even recognize the importance of social media and have never spent the time developing a plan. Or, if they have, it's not always a plan that works.

Click here to download your free 7-step social media strategy guide

Moose's 7 Step Strategy to Social Media Awesomeness!! Click here.
Moose's 7 Step Strategy to Social Media Awesomeness!! Click here.

They just waste time and complain about why Facebook changed its algorithm again.

What are your goals?

  • More likes?
  • Mentions?
  • Followers
  • Leads and sales?
  • Business Relationships?

Before you develop a plan you must define what your goals are with social media.

So, ask yourself…

Are you trying to get more followers?

Are you trying to drive more leads and sales?

Do you want to develop relationships with the influencers in your field?

Once you know what your goals are, you can then work on developing a plan of action that will help you to carry out these goals.

Write Down Your Social Media Goals

3 Things You MUST Do for each of YOUR Social Media Networks (if you want to accomplish your goals!)

#1 – Batching

Batching is a productivity hack that allows you to dedicate a set time to do similar things.

When working with social media, it can be very easy to waste time.

Social media is arguably the most distracting place to be online. With the range of adverts, posts from people you know, messages and questions, you can often feel overwhelmed by the all the different distraction at once.

Facebook is a time suck. It’s designed to be addictive.

We live in a world full of endless distractions, and every time we get distracted, it takes an average of 15 minutes to regain our focus.

With discipline, a lot more is possible.

We can use the idea of batching to carry out our social media goals and to avoid distractions.

Here’s how batching works:

Step 1: Block off a set time of the day to focus solely on social media. For example let’s say Monday at 7:00am.

Step 2: Use that hour to come up with all your social media ideas, images, and posts.

Step 3: Once you’ve come up with all the ideas, simply record them in a simple spreadsheet like one shown here

Hootsuite Batch Update Template
This is sample of a batch template which you could use to manage your social updates and scheduling.

Step 4: Now that you’ve come up with a set of ideas, it’s time to start posting.

#2 – Automate your Social Media efforts

Fortunately for us, there are tools that we can use to automate everything for us.

These tools are designed to save us potential hours of time, day in, day out.

2 Social Media Automation Tools that will ROCK your world

Buffer

Buffer:

Buffer is simple software that allows you to schedule posts to all of your social media accounts. I use it for Facebook and Twitter.

If you want to connect more accounts, you have to upgrade to a paid account which costs 10$/month.

buffer screen capture
This is screen capture from Buffer – a very robust social media scheduler

You can easily and automatically connect your social media accounts by signing in.

Once you sign in, you can start posting a set schedule.

Coschedule

Coschedule

I’ve just recently started using CoSchedule and I am very impressed with its functionality and ease of use.

It’s an editorial calendar that allows you to schedule blog posts and all of your social media accounts within WordPress.

There’s also a WordPress plugin available that you can download or you can use the app itself to schedule all your posts.

Coschedule in action
Screen Capture: Coschedule in action

 

A very common billion dollar question that's asked across the world of social media for business is:

How many times should you post per social account?

In response, Coschedule has a useful chart that I recommend you follow… 

Sample scheduling chart care of coschedule
Sample chart of when to post on social media (this is an example and shouldn't be taken as gospel)

#3 – Consistency

Once you’ve learned how to use one of the two tools that I’ve mentioned, it's now up to you to make sure that you post to all of your social media platforms.

Too many businesses lose steam with social media by not being consistent.

It’s the most important factor in your social media success.

Any fans that you have spent time and energy building are going to slowly lose interest in your business and, in time, will end up completely forgetting your page.

Being consistent means to consistently share value on your social media and by engaging with your fans.

Where can I get ideas on what to post for each network?

Social Media Examiner came out with a great post on different social media ideas.

As you can see from that very popular blog post, there are probably more techniques that you can use and more types of content that you can post that you may have first thought of.

Now that you have some ideas on posts, we can talk about the different strategies used for each social network.

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