The Ultimate Guide to be a Successful Personal Trainer

The Ultimate Guide to be a Successful Personal Trainer

Everything you need to know to make it as an independent personal trainer and ensure your success. Browse no more as this is the ultimate guide!

Have You Decided to Take the Next Step and Become Your Own Boss?

Congratulations, even if right now this is a dream and you’re only thinking of taking the step into the great unknown—this is a brave step forward, and you are going to have the time of your life.

The first thing you need to know is that there is a great market for personal trainers.

There are plenty of people who are looking for your help and support as they try to achieve their fitness goals. All you need to do is go out and find them. When you have made your way through this guide, you will be ready to do exactly that.

The good news is there are a few steps you need to take to get going, but once you have those in place, you can proceed immediately. Check out your first steps below:

Know What You're Good With

One of the things you need to be realistic about is what you are really good at.

Are you one of those people who can talk to anyone and get them to come on-board as a client? What sort of client do you work best with? Are you good at helping people after an accident?

That’s one side of the business, but there is another more practical side, too.

Are you good at managing the books? It is not a big deal; there’s software out there to help and you probably could do it.

Can you pull a website together? If this is not one of your skills, there are other ways to create a web presence when you aren’t a programmer.

Legal Requirements

Every state has legal requirements that you must adhere to. Some of these may be obvious. As someone running their own business you still have to pay taxes. Depending on your state you might need to file an estimate once a quarter.

This guide will send you in the direction of the things you need to do and give you some pointers. But you should check the requirements locally yourself.

Building a Client Base

Unless you’re really lucky and already have some clients who can start working with you, getting started is the most difficult phase.

This is the time when you’re likely to question yourself more than ever before. This is also the time to hold on to your hat and go for it. There are lots of people out there making money at this.

There’s no reason why you can’t be one of them.

First Steps

There are some things you need to be aware of when you are kicking off this journey.

For starters, there may be legal and other requirements, so the discussion in this section centers on the information you should work out before you begin.

Certification

Having made this decision, can we assume that you already have some sort of certification? If not, you’re going to need to get one. There are a number of options and a lot of choices you can make. If you are making that choice, check this out.

Don’t necessarily limit yourself to the obvious. Having an interest in nutrition, for example, might open doors and become your specialty. If you are looking to work in weight control and management, being able to advise your clients on their food and drink intake might give you a business edge over your competition.

Membership in Professional Associations

There are many professional fitness associations.

Membership in any association comes with levels that are dependent on the level of certification you have achieved. The higher the certification level, the higher the membership level.

If you're new to the association game, we've done the homework for you and sorted out the most 10 popular below:

State and/or Provincial Licenses

Some states will also require that you have a license to practice in that state (or Province).

You will need to check local requirements. Nutritional trainers specifically require a license. You can check out your state's requirements here.

Insurance

To be a personal trainer you will need to have professional liability insurance. Insurance is going to protect you from claims of bodily injury to a client or general slip-and-fall accidents during a training session. What if your client were to slip on some sweat moving from one exercise to another and break their arm? Guess what—you're liable. Even though this was a genuine accident, it happened during your session under your supervision and you can be sued. Purchase your complete coverage here.

While in the early days you might see this as a cost, it is a cost that you have to accept. It’s like having a cell phone, and it costs less than your yearly gym membership.

A Certificate in CPR

Lastly, you will need to show a first aid certificate that includes cardiopulmonary resuscitation. This is for obvious reasons, and while the risk is hopefully remote, there is the possibility that a client or someone else can have a medical problem at the gym.

Part 1: Business Basics

Running your own personal training business has more to it than dealing with clients, although obviously, that is one of the basic tasks.

Presumably, that is what you want to spend most of your time doing, but there are going to be other things you must do to keep a business going.

In this section, we will discuss some of the things you need to understand from the very beginning.

Build a Business Plan

The business plan is your cold hard look at reality. It sets out what you need and what you have to do to get there. It does not have to be a complex plan that has the answers to every possible question (and delivers world peace too).

What it will do is give you a basic structure against which you can measure where you are and where you need to be.

Here are the things you need to remember about business plans:

  • The goal of having a business plan is to lay out your ideas.
  • You can change your ideas at any time.
  • The business plan is a touchstone so you can work out where you are and then what you need to do next.

If you have no other basis for your plan, you can simply start with how much you want to earn.

Assume that you’d like to earn $60,000 a year or $5,000 a month before taxes. And the price of a session with you is $35/hour.

In addition, your gym membership costs $79/month. Your website costs $10 and your insurance is $14 per month.

*Your calculations can be more complex than this. You could add your cell phone bill, equipment, gas, etc.

The next step is to assess how many hours you would need to bring in to reach this income level.

Client hours needed: $5,063 ÷ $35 = 144.66, and rounding this up you see you’d need to spend 145 hours per month in training sessions. This means you’d be spending 36 hours per week.

Now you have strong data points. You need to train clients for 36 hours per week and you need to bring in $35 an hour.

The next step is to question whether that is reasonable.

Can you make the jump from no clients to 36 hours of training every month? Here’s a hint: The answer is NO!

You know you can’t do that on day one, but you can roll back to what does seem reasonable. And then build toward a weekly schedule of 36 hours over a period of time.

Business plans are a guess.

They are always flexible, but what they do give you is the ability to see what you are doing, and then help you decide if it makes sense.

Part 2: Pricing

This is about the most fundamental item you will need to consider.

How much are you going to charge a client for a session with you? There are a number of considerations to think about before you decide:

  • What is the going rate in your specialization?
  • Do you want your rate to be more or less than that?
  • If the standard rate is x per hour, and you want to charge more than that, you are going to need a good reason why a client should pay you extra. So be clear about why your rate is different.
  • How many clients at your chosen rate would you need to work with each week to make the sort of income you want?
  • How much would you need to work with clients to reach that level of income?
  • How else could you structure your pricing to make it easy for you to do all the things you need to do?

Booking a line of Classes

Most trainers will offer a series of classes rather than booking a single class at a time.

This has benefits for both you and your clients. From your perspective, you will know your commitment level and income. From your client’s perspective, they will expect a discounted rate for booking (and paying) in advance.

Keeping at the $35-hour level, four hours training = $140.

Assume you decide to discount the booking to $130.

Three things happen:

  1. Your hourly rate just got reduced to $32.50.
  2. But you now have 4 of your 36 hours booked.
  3. You have gained a consistent client.

The best way to set your hourly rate:

  • Place it at market value (plus or minus according to special factors).
  • Adjust it upward so you can discount it for committed clients but not compromise your other assumptions.

Discounting

Discounting is a psychological thing.

People like to get a good deal.

When you discount, you are taking money out of your own pocket. It might be good to discount but do it knowingly.

Remember:

Discounting is about getting clients to commit to you, so it has a value.

Discounting is marketing; how you express the discount makes a difference.

Going back to the client who commits for a series of 4 lessons. Which of these is more powerful to you?

Book four lessons for a 10 percent discount.

Book four lessons for $130.

A 10 percent discount on $140 is $14, so you would earn $126. But you’d earn $130 if you gave $10 off.

Both work; the customer knows they are getting a deal. But make sure that you are aware of the effect of your policies in exact dollars.

The important takeaway is that discounting takes money from your pocket. Don’t give it away for no reason. When you do give it away, make sure that the client understands the value they are receiving.

Managing Cash Flow

This is an art that you must master. You will need to be stringent on the rules you set for yourself on this.

Businesses have expenses as well as income.

Business expenses occur monthly. In the early days, especially, income might not happen monthly—or if it does it is likely to vary from month to month. The business will stop if you don’t have the money to meet your expenses, so you must manage your cash flow.

Because expenses are part of the cost of running your business, they will be tax deductible. You need to have sneakers, gym wear, shorts in the summer, sweat pants in the winter; these are expenses you wouldn’t have if you didn’t have a business. You will have website costs, and these can be offset too.
Remember the point about being good with managing money? As you see, there’s more to it than the cash people give you.

If your clients pay you for three months of sessions at the beginning of month 1 (and assuming that there are no other income sources and no new clients,) you will receive an injection of cash at the beginning of month 1, but you won’t get any additional cash until month 4.

You must set aside cash in month 1 to pay for months 2 and 3.

Cash flow is likely to be the biggest issue for you in the early days. Learning to manage cash will save you a lot of headaches.

Remember, this flows through to your personal finances too. You have to pay yourself three times in that same period. You needed to make your commitments on housing and whatever personal bills you have.

Cash flow is the difference between the business plan and reality.

There are a number of ways you can manage cash flow. Having a bank that will provide you with either overdraft protection or a line of credit is one way. Another is to start the business with a small injection of capital to get things off the ground. How you manage it is up to you—but remember that you must do so.

Cash Flow and Profit and Loss are Not the Same Things

It is possible to have a profitable business that fails because it doesn’t have the cash needed. So, wrap your head around that and file it away for future use.

Part 3: Marketing

As a business owner, you will have to market yourself to get customers.

It is part of the job, and love it or hate it you have to do it, so you might as well get used to the idea.

By marketing yourself, what we mean is that you have to get your name out there to the people who are looking for trainers. Obviously, you can market your business online, and many gyms have notice boards.

Have business cards, so you can leave them at coffee shops close to gyms in addition to handing them out to prospective clients.

Who are your Target Customers?

Answering this question is absolutely fundamental to who you are and what you do. If you work with clients who are planning their first marathon, you want to go to the places where runners hang out. Is there a fun run group in the city? Join them. There might be people who would benefit from your skills in the group, runners know runners—join in with them.

Where are your Target Customers?

If you’re a swimming coach looking for clients to take private lessons, the place where you’re going to find these people is at the pool. The first thing to do is check out if the pool has notice board and if so, get a flyer on there. Find out where your target customers hang out and join them, even if only on paper.

You can’t get hired if no one can find you.

Become a Session Leader

Becoming a session leader at a local gym can be a paid gig before you take the big step of going out on your own. Taking a job leading a high-intensity interval training class, for example, might put you in touch with people who could use your training.

Word World of Mouth

There is nothing more powerful than someone else doing your marketing for you. Getting someone to tell everyone else what a good job you do will help get people through the door. Word of mouth will spread, and soon it will be a friend of a friend who approaches you.

You can also build this into a referral program. How this works is you ask people to forward your name and recommend you. You’ll want to give them something in return. Structure this so that it doesn’t make a large amount of money go out the door. You could reduce your price one percentage point for every referral, or a free hour every five. The idea is to get other people recommending you to the rest of the community.

Approach your Target Client

You can’t get away from this truth: No one is going to approach you in the early days and ask if you have ever dreamed about being a trainer. You have to make it clear to them by some message that you’re available for training. If this does not break your gyms’ policies you could wear a T-shirt during your own training time that says “personal trainer” and your phone number.

Your goal is to tell people this is your job and when they know, they will come to you.

Add some Target Activities

This works well with group fitness activities.

You can organize an event like a Friday Fun Run or a Salute the Sun for a sunrise yoga in the park session.

People who show up for that may not be your clients, but if they associate you with the activity you will get to the point where business starts to come from these sessions and the money will follow.

How do you get someone to bite and become a client?

This is actually the easy part. When someone comes to you expressing interest, they are already more than halfway ready to become a client. All you need to do is to bring them into your fold.

You do that by asking them.

If that seems too obvious, believe it. If you want it to put it more technically, you have to ask for the business. Don’t let that overwhelm you. It can be something as simple as “Are you ready to start?”

It really is that easy.

Your Goal is Committed Business

A client taking one lesson with you is not a lot of help. What you’re really looking for is repeat business. You need clients to come back for blocks of sessions. That way you build a reliable income stream and you have an idea what your schedule will look like from one week to the next.

You can combine the goals of a committed business and getting a client to bite by creating special offers:

  • Offer the first lesson at either no charge (if your goal is to get people to book the first lessons) or at a discounted rate.
  • Offer a graduated scale to encourage clients to book larger numbers of lessons.
  • Offer a free lesson for every recommendation—this is a way of getting referrals and getting your client base to do the work for you. The only real cost to you is time, and at the start of the business, this is something you will have plenty of.

Build Outreach into Your Activities Every Week

This is a must.

Think about your clients as being on an escalator. Some will take the ride and fall off at the other end.

Others need to be coming on at the beginning to back-fill for those who leave.

Some part of your work week every week must be set aside to bringing on new clients.

Even when you’re teaching at your capacity hours, you must still find time for marketing activities.

Part 4: The World Wide Web

Your online presence refers to any of the ways in which you are online.

This could be as simple as having an email address or as complex as an integrated presence that includes everything you can think of: a website, social media, plus a blog and hundreds of thousands of followers.

A BASIC TRUTH ABOUT THE WORLD WIDE WEB:

There is one thing you need to know from the beginning.

Maintaining an integrated online presence can be a full-time job if you let it, and the more attention you pay to it, the less you are paying to your clients, who are the ones who pay you.

As you read through the following sections, think critically about each one; is this something that will help you get new clients and keep the old ones coming back? If not, ask yourself critically: Why do I need this?

You online presence has one goal, get more customers.

That is it. The only point about having an online presence is to get and keep clients.

It can prove that you are the best personal trainer, ever. It might demonstrate that you have impeccable graphic-design skills, but unless it is keeping new customers coming to you for training and your old customers staying with you, it is wasting your time and resources.

Here are the top three ways to use the internet to your advantage.

#1. Email

Customers have to be able to get hold of you.

One way is by cell phone. But when you are in a training session with one client, you can’t take a call from another one.

(This is a golden rule—your clients are paying for your time and expertise. No matter how tempting, if you’re with a client don’t take calls; in fact, leave your phone in your bag or locker.)

Hopefully, you will be with clients during much of the day and so there are hours when you can’t answer.

Clients still need to be able to reach you when you can’t respond. Leaving you a voicemail is one option, the other simple one is an email address.

You don’t even have to have your own. You don’t have to be [email protected] (although it will be great when you eventually do). Any email platform such as Gmail or Outlook will work well enough.

You need to have an email address. This one is not optional.

#2. Social Media

Social Media encompasses all sorts of methods of getting creative messages to the outside world.

These include platforms like Twitter, Facebook, YouTube, Instagram, and Pinterest. These are all great ways of reaching your clients and prospects, but the downside is that people need to know that they should follow you and you have to give them a reason to do so.

It’s a bit like the chicken and the egg problem.

The problem with social media is you can spend your entire day watching it, and it may have no possible conversion into business.

But then suddenly someone else tweets to the whole of their twitterverse that they had a brilliant session with you, and adds your twitter name. You didn’t do anything, but now you’re the go-to trainer for the town mommies-with-disposable-income-who-want-their-figure-back group and more clients than you can handle.

You don’t need social media on day one. You might need it on day three, so we will come back to this later in the section.

#3. Website

A website does say quite a lot about you. It suggests a solid presence, it suggests that your training business is here to stay, and it says there’s more to you than the other trainers who don’t have a website.

That sounds great, doesn’t it? Except when it doesn’t work.

Here’s the problem, a bad website is worse than no website.

If you decide you’re going to have a website, it has to be good. Spelling mistakes, bad text, a badly organized website are all much worse than not being there at all.

If you’re going to have a website you must do it well.

How to Do Your Website Well

Luckily there are loads of ways and they don’t have to cost a fortune. Here are some of the routes:

Spend just time and no money. With this option, you can go to one of the companies that offer you the option of a free site under their name. You can use their online tools to build out your site. They usually have images and pop-out boxes available, making this an easy way to build a site.

  • How these sites work is they add their name to yours. Imagine your site is going to be www.excellenttraining.com. Under this option, your site name would be www.excellenttraining.websitebuilder.com.
  • These same site builders also offer you a domain name for a few dollars per year. In this way, you pay a nominal fee for your domain name (www.excellenttraining.com) and you get to drop the “sitebuilder.com” from your address.

The other way is to have someone do it for you. This will cost you, but luckily there are two options:

  • Have someone do it for you using a site builder. This is the cheaper option because the person building the site uses the host’s tools and it will take them less time than building a site from scratch.
  • Have someone do it from scratch. There are some reasons to do this, but they don’t really factor for someone starting a brand-new business. Later on, when you have your own training franchise and there is a line of trainers working for excellenttraining.com, it will make more sense. For now, let it go.

What Should a Website Have?

Your website will be about you and what you can offer clients who work out with you. Its job is to get new clients and keep your old ones.

#1. ABOUT YOU

Your site needs a section about you. It will have things like who you are, what your aim as a trainer is and what you think about the business. It will show your licenses and accreditations and express your areas of interest. But only the ones relevant to training and perhaps one other quirky fact (such as you hate broccoli, or that you never have smoothies in the winter, or you believe squats are overrated).

It should be something that makes you a little more approachable as a person.

#2. ABOUT THEM

Suppose you specialize in weight loss training. You might create a section called “Weight Loss” and underneath it list all the types of training you provide. If you specialize in weight management, you might talk about a different set of abilities and might have sections on weight gain and maintenance, too.

In this section, you tell your prospective customers what you offer and what they will gain from working with you.

#3. TESTIMONIALS

Try to get quotes from your clients and add them to the site. “I worked with [your name] after I got out of the hospital and he/she is the best swim therapist I have worked with.” You get the idea. Prospects might not believe you, but they will believe your clients. If you have a website, this page is a must.

#4. CONTACT PAGE

A website always needs a contact page.

There are many places on a website to put it—do what you think looks good, but make sure finding out how to contact you is easy. It is best to have an entire page or section dedicated to this.

#5. GETTING FANCY

There are plenty of other things your website could do. You could add an online schedule that allows your clients to see your availability and book their sessions online. And you could add a payment portal allowing people to pay you online.

These are great additions but store them away for later. Go back to the basic test: Do I need this to get clients and keep them?

#6. A BLOG

The main idea of a weblog, or “blog,” is that you post often. These posts can be long or short entries.

They can include images, video, spoken or written words, links to other people’s posts, etc.

If you spend a little time, your blog can do everything a static website does. You can consider doing both, or just add static pages to a blog and have both in one.

Like websites, there are blog platforms out there that will do all the structural work, allowing you or someone else to create your message on the platform.

In the early days, this is the way to go.

A few other Tips to Make the Most of Your Online Presence

YOUTUBE

YouTube is a great medium for personal trainers, but it requires dedication, and building a channel is a slow business.

As you know, YouTube is a showcase site for videos, and from a personal trainer’s perspective there are all sorts of possibilities:

  • Demonstration videos—40 seconds showing the best way to do a lift (or anything else). This is a practically unlimited stream of content. You demonstrating, a “client” trying it, and you offering help and guidance.
  • Before-and-after videos—these are effectively testimonials, but being a personal trainer is not about you, it’s about what you do for your clients.
  • A perfect workout to achieve “X.” This can be any goal clients frequently set for themselves.
  • Combining exercises for greater calorie burn, more muscle, etc.
  • A complete online class for the home user; this could turn into a revenue stream if done properly.

LIKE EVERYTHING ELSE, YOU NEED TO BRAND IT.

There are things you can do with the actual video—overlays of logos, graphics, etc. You can ticker-tape your contact details across the bottom of the video, too. There are many ways to brand yourself: For example, wear the same clothes each time so people get a feel for your video style, or wear a T-shirt with your logo on it.

FREQUENCY

You have to keep this going. It is like a blog in that as your audience begins to grow, you must keep the momentum going. Posting a 40-second video shot on your cell phone once a week can get you a sizeable channel quickly. Posting an all-dancing high-quality video is going to take a lot longer to do.

FACEBOOK

We know, all the hip kids aren’t on Facebook anymore.

But 2.23 billion people a month do use Facebook and the people who are likely to pay you to train them probably are part of that group.

You have to be where your client base is. Having a Facebook page is a good idea once you get off the ground.

TWITTER, PINTEREST, AND INSTAGRAM

These three social media platforms could ultimately be of value to your business. Pinterest and Instagram are primarily based on images and video.

All three have some value, but they are probably worth looking at later when your business is better established.

EMAIL LISTS

Gather emails while you can.

Going back and reaching out to people who have dropped by your site or your blog is a great idea and the way to do it is to collect their emails. When people sign up to your email list, they have agreed to receive an email from you and so you are able to send them a newsletter or a special offer by email without sending spam (which is illegal).

Build into your blog, website, and social media as a way to collect emails and build your list over time.

ONLINE LISTING

There are lots of online sources that list businesses and services. Finding them and getting your name and listing on them is a one-and-done thing to easily get your name out there.

If you perform an online search using words like “personal trainer in [your city],” or “weight trainers near me,” or “celiac nutritionists” you will see this sort of list.

How to get onto these listings:

  • Do some searches using words like the ones above for your discipline.
  • Check out the obvious page for the same lists.
  • Read your competitions’ listings—they are going to be on these lists, so check out what they say and how they say it.
  • Use your competitors’ names as search terms—see what lists they are on.
  • Go to all of these sites and add your business. Usually, it will be your name and contact details and a couple of concise paragraphs explaining what you do.

INTEGRATED PRESENCE

This is where all of these pieces work together. You post on your blog, it goes out to your Twitter account and hits Instagram and Facebook at the same time. For example, if it is a video of you showing how to properly do an asana in your yoga program, post it to your YouTube channel at the same time as well.

AVOID THESE MISTAKES

Don’t start with the big sell. Introduce yourself and what you’re going to and then do it. Your online presence should reflect what potential clients will get from training with you. No one likes to hire a used-car salesman.

QUALITY

This is a bit counterintuitive: Your content needs to be of good quality, but not that good. You’re a personal trainer, not a marketing professional. Keep your fonts, themes, and brand consistent across all platforms. Make sure it looks professional and clean but keep your focus on your actual job—training clients.

Part 5: Maintaining Your Business

As you go through the experience of creating a business, you will see that it changes. You will go through distinct phases of your business’s life. You’ve gone through the previous chapters, but now check yourself and make sure you are confident about the stages your business will likely go through.

PHASE ONE: Pre-Start-Up

This is before you kick things off and is the preparation stage. This is where you check into state requirements. Firm up your professional association membership, arrange your insurance coverage and don’t forget the CPR training.

PHASE TWO: The Start-up

In the start-up phase, you will be actively doing things to start your business. These might overlap with the pre-start-up because there are some things you can do in advance, but remember there are some things that have to happen in order. Your marketing materials need your professional credentials, for example.

In the start-up phase, you’re going to be busy getting things off the ground. Whatever you have decided in terms of marketing is going to be happening at this point. Most of your focus is going to be on getting clients. You will be using the business plan as your main measurement. The plan is there to give you confidence that things are happening as you thought they might, or that things are going better or worse.

PHASE THREE: The Early Days

In this stage, you will be working with some clients, hopefully at least one more than you put into the business plan, but you will still be spending more time getting clients than training. The business plan is still your guide, but you will be making changes based on your current reality.

At this point, you need to revisit the plan and check the assumptions you made and decide if they were valid or not. Do you need to make any changes? Specifically, after a month or six weeks, take some time out and question:

  • Is my pricing structure correct?
  • Are my assumptions on getting people to sign up for classes accurate?
  • Do I have as many clients as expected? If I have more, why? If I have fewer, why?
  • Of all the things I’ve done so far, what was effective and what failed?

Be brutally honest with yourself.

If you got lucky and five people signed up with you, but you have no idea why then go and ask them. You need to be certain of what was effective and do more of it; you need to stop wasting your time on what didn’t.

You still spend more time on things other than working with clients in this phase, but the gap should be getting smaller.

PHASE FOUR: Early Steps Towards Being Established

In this stage of the business, there is a subtle change. Now you’re starting to feel that you have a handle on it. You know what you need to do, you know what’s working and you start spending more time with clients than on your other tasks. You also need to look at paying some taxes at this point, as you have really kicked into the earning stage.

Now that you have a handle on the business, you can create a structure and a discipline regarding work.

As a personal trainer, time management has to be on your side. If you let time management slide and you don’t get to the things you should be doing, what was a small task now becomes a huge one and you’re even less likely to do it. This can be a disaster for your business.

Time Management

How you decide to manage your time is up to you. It doesn’t matter if you go high-tech or keep it on color-coded pieces of paper.

Break the week into hourly slots, marking off client time and allocating time to the other tasks you need to do.

There should be time dedicated to keeping track of the money side of things. Spending 15 minutes a week—which is probably all it takes—will save you hours of work at tax time and ensure your cash flow.

In addition, you must set aside time for marketing.

These two tasks are so important that if you’re so busy with clients that you can’t do them, consider removing a client hour. This might seem crazy, because it’s money in the door, right? No, it isn’t. This is a critical time you spend making sure your business remains healthy.

Part 6: What's Next

CONGRATULATIONS. you now have a business that can generate an income and maintain your lifestyle.

Now you can consider what’s next—it just depends on you.

Expansion and Scaling

If everything goes according to plan, there will come a point where you’re running at full capacity and your earnings have maxed out. You have no more hours available to work with more clients, and your rates are as high as the market allows.

You can increase your pricing for new clients, but if new clients represent 5 percent of your time, a 10 percent increase in rates won’t show up as more money in your pocket for a long time. But there are still a number of ways you can grow:

  • Think about a partnership with someone else.
  • You can look to add classes—this is a way of getting more people per hour. Instead of training one person per hour, you train five people at a time. This increases your hourly income and gives you plenty of room for further growth.

Continuing Education

Keep your eye on developments in your area of specialization. Developments in training and new ideas need to be brought into your work, and you need to remain up to date.

You may have a continuing education requirement for your license, so it is essential to take those classes and ensure your license remains current.

Also, this is one of the ways you make yourself attractive to customers, so time you spend on personal development is time well spent. Anything you add to your portfolio is going to be of value, so view continuing education as a good use of your time and not a nuisance.


Author Bio: Insure Fitness Group

Insure Fitness Group (IFG) provides personal trainers and group fitness instructors with comprehensive liability insurance protection, group fitness resources, and personal training insight. Please feel free to explore articles from IFG brand ambassadors on choosing the best personal training certifications, writing meal plans for clients, and more.


 

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