3 Tips to Develop Your Lifestyle Brand

3 Tips to Develop Your Lifestyle Brand

When I connected with Graham and his partners last week, I was immediately impressed. A solid team of positive, like-minded people chasing a common passion. Graham went on to share with me how their company got started and where they are heading… Lucky for us, I asked Graham to share a few tips he's learned along the way developing the Artists and Athletes brand… enjoy the read!

Be it a service you are looking to offer in the form of personal training to providing a product rich in heart-healthy antioxidants, my message revolves around passion and resiliency. At times it feels very clichéd to preach following your passions and staying resilient in the face of adversity, but that doesn't means it’s any less true. These are two terms tossed around fairly loosely, and more often than not, taking a step back to better understand the root of your passions and drive will greatly benefit you in the long run. These steps ultimately led me to starting Artists & Athletes Clothing Co., a brand focused on catering to the more athletically inclined. Some of what led me here may seem obvious, but sometimes the most obvious things hide in plain sight.

ayes - the group

3 Tips to Develop Your Lifestyle Brand

1. Find Your Passion, then Chase it!

Artists and Athletes Clothing CoWhen developing a lifestyle brand, you are telling the world that the lifestyle you are cultivating is one worth emulating in one form or another. That’s a beautifully bold statement, and one that will be greatly affected by the level of passion you have towards this lifestyle. For me, I fumbled and stumbled my way into this realization. I found myself with an opportunity in mid-2011 to follow a dream of mine and become a small business owner in the promotional marketing industry. I thought I had made it! I was my boss, running the show, and following what I thought was my passion; being my boss.

Maybe it was naïvety, maybe I was just overly excited at the new-found freedom of running my business, but I came to realize over the following two years that I had no genuine passion for that particular industry, and it was holding me back. I was still very happy to be running my business, but the need to focus on my passions (beyond simply being a business owner) became clearer by the day. This ultimately led me back to what I understand and like the most, athletics (former collegiate swimmer) and clothes.

2. Stay Agile While Developing Your Brand's Strategy

ayes kickstarterStrategies will come in any number of forms. Finding the method that feels most comfortable to you in expressing your vision is a great way to define your strategy. My strategy came from learning to sew. If I could learn to sew and tailor my own clothes, then I could create a blueprint for moving forward. A merger of my passions for a fit and health lifestyle, and clothes tailored to accommodate said lifestyle. So that’s exactly what I did!

Going from the sewing machine, to having samples produced by a manufacturer, to ultimately launching the brand with a Kickstarter Campaign has taken a lot of work, with plenty of kinks along the way. And that is where agility within your strategy comes to the forefront. That blueprint you developed that is rooted in your passion will allow you to stay focused on your goals when challenges arise.

3. Stay True to YOUR Passion

This all ties back in with the first point of focusing and finding your passion. Once you have found the way to express your vision, always remind yourself of what led you to that point. Remember, you are chasing your passion, your goals. People will find out about what you’re doing and often want to share their two cents (sometimes more fervently than others), and that’s okay. Stay true to yourself and your vision, make adjustments when necessary, and continue down your path and you will achieve great things.

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graham baily bio head shotAuthor Bio:

Graham is a designer and entrepreneur based in Los Angeles, CA. With a desire to create high-quality clothes for the athletic body type, he founded Artists & Athletes Clothing Co. in early 2014 to help merge his passions; artistry through design and athletics.

Graham can be found on Instagram, Facebook and Twitter.

Top 10 Most Popular New Year’s Resolutions (which no one achieves)

Top 10 Most Popular New Year’s Resolutions (which no one achieves)

This post was inspired by the #CIMC2015 conference… be sure to scroll to the bottom and enter yourself in the contest for a chance to win 1 of 2 tickets to next year's conference. Good luck!
New Year Resolution FAIL

Is this YOUR outlook on New Year's Resolutions? WHY?

Another year is coming to a close and you should be asking yourself one question: “Was this year one of my best years yet?”

If you're being honest with yourself and the answer is “No”, then I ask you, “WHY not?”

At the onset of a New Year, many resolve to make changes. Goals, sometimes lofty and completely out of character, are set with no specific road map to achieve them. What's most odd, is the simple act of setting a New Year's Resolution in itself seems futile and empty, statistically speaking, as nearly 92% of people who set a New Year's resolution, never achieve it. Here's the…

Top-10 Most Popular New Year's Resolutions of 2014 (which no one achieves!)

  1. Lose Weight
  2. Getting Organized
  3. Spend Less, Save More
  4. Enjoy Life to the Fullest
  5. Staying Fit and Healthy
  6. Learn Something Exciting
  7. Quit Smoking
  8. Help Others in Their Dreams
  9. Fall in Love
  10. Spend More Time with Family

All of these are fantastic goals to strive for but without a plan to achieve them, they're only theory.

New Year's Resolution FUNNY


After nearly 20 years of coaching people with their health and fitness, I've come to appreciate a process of goal planning. What starts as a dialogue always turns into an exercise in personal introspection starting with the question, “What’s your WHY?

Furthering that train of thought, what does it mean to break the cycles and habits that keep us from advancing our lives?

All of these are questions we need to ask ourselves daily. Once we find the answers, we can set our sights on our goals and let our passion drive us in achieving them. At that point true personally accountability takes hold and that little piece of our brain will keep pushing us forward no matter what.

…deep down, you already know the path to follow and it’s just a matter of taking that first step and creating the momentum to follow through. I believe in you as do others in your spheres of influence, cut out the naysayers and stick with the positive people who make up your tribe, reach your goals then set new ones and live the life you want.

Setting goals is important, period. Based on the surveys, the categories of New Year's Goals are as follows…

4 Most Common Categories of New Year's Resolutions

  1. Self Improvement or education related resolutions (47%)
  2. Weight related resolutions (38%)
  3. Money related resolutions (34%)
  4. Relationship related resolutions (31%)


This probably all sounds very familiar to you. I know when I look at my life and some of the goals (past New Year's Resolutions) I've set to achieve, have fallen into 1 of these 4 categories.

Last year one of my biggest goals was to take my blogging and social media mentoring to another level. I did this by following 3 steps.

3 Must-follow Steps to reach your goals

  1. Identify the goal, visualize achieving it, write it down, share it, and lastly, revisit the goal weekly.
  2. Reverse engineer your goal – You have a destination, now it's time to course your route backwards identifying any obstacles or road blocks along the way… not to worry, you will have to re-calibrate your internal GPS often, that's just part of the journey – enjoy it!)
  3. Ask for help – accountability is a powerful motivator. Share your goal with family, friends and colleagues. By nature people are awesome and they want to see those closest to them succeed. If you ask, they'll be more than happy to help you in reaching your goal. Try it.

7 Step Social Media Strategy to Awesomeness

As part of my goal to become a valuable social media mentor/coach, I put together this guide. [Click the image to get yourself a copy]

In adhering to these 3 steps, I identified my goal using the SMART principle. I wanted to reach a new level of professionalism as a blogger and social media mentor. Looking at my past few years in these fields I took stock of what had worked best versus what was not producing, refocusing my efforts on the daily steps I could take to bring me closer to my goal. And I asked for help!

The social media landscape is forever changing and in flux. New faces pop up daily but those who are most committed to the industry, well, they have been here a long time and aren't going anywhere. These were the people I set out to connect with on and offline. I was specific in my ask and of course, based on law of reciprocation, always offered to return a helping hand when needed. It's a beautiful thing and people ARE awesome, kind and into giving back where they can. But unless you ask and give them the opportunity to help you, it might never happen.

One of the people I asked for help has been a big influence for me over the past few years. Bosco Anthony is a well versed Master of social media and always promotes getting to events and constantly learning. Fortunately for me there's a ton of great conferences, like the CIMC conference next Spring, to help me along the way.

All this talk about goals and improving one's situation reminds me of a quote by Maya Angelou:

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.” ― Maya Angelou

So in closing, what's holding you back from making 2015 the best year yet? If you follow the above steps, I'm confident you'll be one of the 8% that succeed in reaching their New Year's Resolutions.

Enter below for a chance to win a ticket to the CIMC 2015 Conference… it's going to be epic!


What's the CIMC (Canadian Internet Marketing Conference)? #CIMC2015

Leave the city behind and come join us in the beautiful mountain town of Squamish, BC for two days of inspirational talks on Internet Marketing. Get inspired and learn from industry leaders within digital marketing. Leave refreshed and full of action points for your business.

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Over 22 World-Class speakers, 6 Networking Opportunities, $10,000 Dragon Den style contest, workshops, The Best Agency to Work For in Canada Award Banquet, The Canadian Internet Marketing Awards, parties and much more.

Make sure you attend the Canadian Internet Marketing Conference (CIMC) in 2015.

But, Who Should Attend? Small to Medium sized business owners, marketing directors and consultants, social media managers, web folk, bloggers and anyone who wants to be inspired and educated in the digital marketing in 2015.


The Number One Life Law To Live By When Starting A Health Food Business

The Number One Life Law To Live By When Starting A Health Food Business

Route 6 Protein Bar logoI will be blunt.  I am “starting a health food business” rather prematurely.  In January 2014, I developed The Route 6 Protein Bar, a food with a #FixFood mission.  When I started receiving unprompted, rave reviews about my product from friends and co-workers, requests for individual orders and verbal agreements from health food store and gym owners to carry my product “once I was ready to go,” I decided to jump right in.

I mean who doesn't want to make a delicious almond butter fudge flavored protein bar that's raw and organic happen? Am I right?

Start-up Business 101: Self-starting and Self-funding

Self-starting (and self-funding), I started creating a buzz, fulfilling small individual orders (for friends!) and creating a demand before the supply.

My business-to-be thrived off of my passion in this “dubbed by a hashtag” #FixFood mission.  I think a lot of you reading this have probably done your part in the #FixFood mission to some extent.

Have you purchased organic food recently? Then you're doing your part in the #FixFood mission.

Have you banned processed food from your diet (at least for the most part, we can't be perfect right)? Then you're doing your part in the #FixFood mission.

Have you shared a #FixFood or #CleanEating image on social media? Then you're doing your part in the #FixFood mission.

Route 6 Protein BarsMy main impetus to fix food comes from knowing not only the physical benefits clean eating has on the body, but its mental benefits.  Who else felt a little crazy when toxins, chemicals and sugar were partying in their body? I know I did.

Living a Vision and a Mission

I grew up with an unhealthy relationship with food and I know for a fact that all that processed “nutrition” did a lot of harm to my already susceptible mind.  Eating clean was the tangible step I could take in a longer more spiritual journey.

So wonderful! My business has a mission, and I believe in it with all my heart.  I know I've got to do it.

But man, guys, starting a health food business is complicated stuff!  A lot is required.

There are the FDA guidelines to labeling, barcode buying, packaging, co-packing, health food inspections, commercial kitchen space, websites, sourcing, wholesale prices, tax ID numbers, allergen warning statements, deciding on a business structure, etc. etc. etc.

route 6 protein bar nomnomThere's a lot that goes into it before you can truly start, and honestly, that's fine.  But what I started realizing was that I couldn't fund this myself, not even on a small-scale as I had hoped.

What do you do when self-funding is not an option?

So I started to wonder…

Is this the right time to start my business?

How am I ever going to raise the money?

Will my business even really make a difference?

And like it loves to do, wondering turns to doubt and doubt turns to fear.

It's only natural.

Any great start up will tell you about a time when they wondered, doubted, and feared.  Little do we know, sometimes those wonderings, doubts and fears happened just yesterday!  (Even the most successful entrepreneurs will admit it. The truth will surprise you.)

The Grestest Advice I ever got starting my own business

And that's when my greatest advice comes in.  It's a quote that I found by Elizabeth Gilbert:

“You have to participate relentlessly in the manifestations of your blessings.”

And during these pre-Route 6 Protein Bar days when I can't truly jump in to my business the way I think I'd like, I take it to mean that I must take any chance that I AM given and live it out as fully as possible.  I don't have the funds yet to see this business through, but if I'm presented with opportunity, my policy is: participate relentlessly.

So if Dai Manuel says I can talk about The Route 6 Protein Bar on The Moose is Loose, I say YES!

You can help me with the click of a button

Luckily, The Route 6 Protein Bar has become a finalist in Martha Stewart's American Made Contest, and I'll tell ya, I am doing everything I can to participate relentlessly and get as many votes as possible.  Then more doors will open and I can continue to participate even more and more relentlessly.

Want to help? The business with the most votes receives start-up capital, so I'd love it if you would.  Click the button below to vote.


Vote Route 6

Why participate relentlessly?

participate relentlessly #MooseisLoose

Because I know that in business as in anything else, we each have a mission that's greater than us.

We entrepreneurs, we movers and shakers, we creators and makers (including all of you reading right now)  are merely the vehicles in making missions happen.  So if I'm wondering, or doubting or fearing, I remember it's not about me.  It's about what a protein bar I created can do for the #FixFood mission and ultimately, people.  So I put emotion aside and simply take action.  I simply participate.

Bottom line: when it comes to anything in life, hold onto this quote.

Training for a triathlon? Participate relentlessly.

Working with client today who look to you to for guidance with her fitness goals? Participate relentlessly.

Getting up to face the day? Don't just live through it: Participate relentlessly.

How will you participate today?

Katelyn Collins, Creator of The Route 6 Protein Bar


katelyn collins bio picAuthor Bio:

Katelyn Collins is the creator of The Route 6 Protein Bar, a bar committed to doing its part in the #FixFood mission by providing the general public with a product that supports optimal health. In its quest to swapping out “broken food” for “fixed food,” Route 6 will always be unprocessed, unrefined, and will consist only of raw, organic ingredients.

Stay in touch with Katelyn and Route 6 here: Facebook, Twitter, Instagram and their website.

Also be sure to vote for Katelyn's Route6 at Martha Stewart's “American Made” Contest


3 tips to get you into entrepreneurial shape [Interview]

3 tips to get you into entrepreneurial shape [Interview]

quotes-03Being an entrepreneur can be a lonely place at times. Your decisions as it relates to your day-to-day operations of your business can greatly impact the proverbial “bottom-line”.

Recently in an interview with Entrepreneurs TV, I shared 3 tips that have done me well while traveling the entrepreneurial path.

3 Tips to get you into Entrepreneurial shape

  1. Be open
  2. Work hard
  3. Don't be afraid to ask for help

Interview with Entrepreneurs TV (1 of 7)


Filled my gas tank, paid with my Visa, and donated to United Way – WOW, that was easy!

Filled my gas tank, paid with my Visa, and donated to United Way – WOW, that was easy!

Canadians love to donate to charities. In fact, according to a survey commissioned by Visa Canada, 71 per cent of Canadians donated money to charity last year, but over half (56 per cent*) wish they could have given more.  The survey went on to state that almost 1-in-4 (24 per cent) say they’d give more if they had a more convenient way to donate.

Filled up my gas tank, paid with my Visa and made a donation to United Way… that was easy!

My wife, Christie and I definitely fall into the latter group of Canadians.  So when I learned the Visa payWave It Forward program was partnering with a Canadian retailers to support local Canadian charities, I was all over it.  Right now between August 19th and September 1st, all purchases made with the Visa payWave service at any Esso station, Visa Canada will donate a dollar directly to United Way.  How cool is that?  Let's face it, I needed gas for my car.  I was going to buy the gas anyway, but now I get the “feel good” benefit of knowing that a portion of the purchase is going to a charity that needs it.  It might only be a small part of the overall purchase that ends up in United Way's hands, but if Canadians all across Canada participated by filling up one tank of gas over the next 2 weeks, the amount would be awesome!

Moment of Truth

Before yesterday I had never heard of the Visa payWave feature.  Have you ever heard or used this service before?  I have a Scotiabank Visa and on the card there's 4 little waves on the right hand side and I thought it was just part of the graphical design on my credit card but it actually means that my card is equipped with this cool feature.  I literally walked into the gas station, waved my card over the pin pad and voilà, payment was processed. Doesn't get much more convenient than ‘wave and go'! (well unless it was a free gas day?)

Seriously, I had no idea that those 4 little lines meant anything other than a nice graphical touch...

Seriously, I had no idea that those 4 little lines meant anything other than a nice graphical touch…

How to participate

Canadians can join the Visa payWave It Forward movement where for a limited time $1 will be donated by Visa Canada to specific charities when using Visa payWave at the following participating retailers:

  • Esso (in-store) between August 19th to September 1st donations will go to United Way
  • Marshalls between August 19th and September 15th, donations will go to Kids Help Phone
  • Metro (Ontario) between August 26th and September 8th, donations will go to Green Apple School Program
  • Metro (Quebec) between August 26th and September 8th, donations will go to Food Banks of Quebec

Enter for a chance to win a $50 pre-paid Visa gift card

Attention Canadian readers, here's your chance to enter for a chance to win a $50 pre-paid gift card and on top of that if you win, you can select one of the participating charities that Visa Canada will make an additional $50 donation to 1 of the 4 participating charities..  Win 50, give 50 – love it!

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What is Visa payWave technology?

[toggle title=”Visa payWave Tehnology” state=”close” ]

Visa payWave card-based and mobile-based transactions employ EMV chip technology, which uses advanced cryptographic security to generate a code that changes for every contactless transaction, helping prevent counterfeit fraud from stolen account data. When a customer uses a Visa payWave terminal, the card or mobile device and the terminal exchange security information and the transaction is completed, all in less than one-third of a second. The cardholder does not need to insert or swipe a card or let it out of their possession, keeping the transaction quick and secure. Visa employs a layered approach to its fraud prevention efforts, including Zero Liability, which protects card holders against fraud if a stolen Visa card is used to purchase goods in person, online, by mail or by phone.



“Just so you know, I have been compensated to share my ideas on this topic. Sometimes it is in the form of products, or services or even money… But here’s the thing; I won’t  share anything with you that I don’t fully support. It doesn’t matter what it is, or how much they are willing to give me, if I don’t believe in it, It won’t be on my site. Seriously. You’ll just have to trust me on this.” ~ Moose

Battle 3 types of stresses in your life with a bada$$ power pose

Battle 3 types of stresses in your life with a bada$$ power pose

Stress. We all have it.

It comes in many forms and as per the American Psychological Association, there are primarily 3 types which affect us:

  1. Acute Stress
  2. Episodic Stress
  3. Chronic Stress

Acute Stress is the most common stress that affects us day in, day out.  As defined by the APA, acute stress “comes from demands and pressures of the recent past and anticipated demands and pressures of the near future“. Those that suffer episodic stress, “are those who suffer acute stress frequently, whose lives are so disordered that they are studies in chaos and crisis. They're always in a rush, but always late. If something can go wrong, it does. They take on too much, have too many irons in the fire, and can't organize the slew of self-inflicted demands and pressures clamoring for their attention. They seem perpetually in the clutches of acute stress.” Lastly, chronic stress is “the grinding stress that wears people away day after day, year after year. Chronic stress destroys bodies, minds and lives. It wreaks havoc through long-term attrition. It's the stress of poverty, of dysfunctional families, of being trapped in an unhappy marriage or in a despised job or career.

Our bodies change our minds… and our minds change our behavior… and our behavior changes our outcomes.  ~ Dr. Amy Cuddy

Dr. Amy Cuddy's TedX video addresses body language and a few of the psychological as well as biological benefits of body positions as it affects certain stresses.  I put her theories in action and tested it out with the help of a few of my little assistants. The short and long of it, there's some merit to the positive impact “power poses” can have on our bodies and minds.

Here's 4 reasons to strike a bad-a$$ power pose (as if you needed more than 1):

  1. Reduced cortisol (stress hormone)
  2. Increased testosterone (this is good!)
  3. Overall increase in sense of well-being (after you get past the awkward 2 minutes of just standing there in a “power” pose)
  4. A smile from ear to ear from which you feel an increased self-confidence and improved self-image


What's your power pose?

What's your power pose?


[toggle title=”About the video” state=”close” ]Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success. Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions[/toggle]

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