MoveCamp keeps Canadians moving with 13-week live online summer fitness program

MoveCamp keeps Canadians moving with 13-week live online summer fitness program

MoveCamp is committed to keeping Canadians moving during this global crisis.

Originally scheduled as a free 12-week summer fitness series at Canadian landmarks at Ottawa’s Parliament Hill and City Hall, Toronto’s City Hall Nathan Phillips Square and Montreal’s Rutherford Park at McGill University we are now inviting Canadians to join us in weekly live online events together, safe at home.

“Moving to a live online event is now more inclusive than ever! Now everyone from across Canada can have access and participate. Our community is an inclusive environment where no matter your age or fitness level, you have a place to move your body free from judgment,” says MoveCamp founder Mia St-Aubin


Canadians – all ages and fitness levels. Baby and child friendly. Participants should wear comfortable clothes and running shoes and have a water bottle and exercise mat close by. You should consult your physician or other health care professional before starting this or any other fitness program to determine if it is right for your needs.

Message from the MoveCamp founder…


  • Every Thursday 12 noon EST
  • 12 weeks – June 4, 11, 18, 25, July 2, 9, 16, 23, 30, August 6, 13, 20, 27


  • 9:00 – 10:00 am (Pacific)
  • 10:00 – 11:00 am (Mountain and Central Standard)
  • 11:00am – 12:00 pm (Central Daylight)
  • 12:00 – 1:00 pm (Eastern)
  • 1:00 – 2:00 pm (Atlantic)\
  • 2:30 – 3:30 pm (Newfoundland)


Registration is free at and through Eventbrite.

Virtual Movecamp sessions take place every Thursday from 12:00 – 1:00 pm EDT until the end of August. Sessions will be held on Zoom.


The 2020 season kicks off with National Health and Fitness Day on Saturday, June 6, 2020, with the MoveCollective Fitness MashUp – Canada’s largest collaborative online live event workout with top health and fitness professionals from across Canada coming together to create a unique one-hour workout for all fitness levels at 12 noon EST. RSVP at MOVECAMP.CA

In addition to the one-hour movement sessions, we are providing all-day programming, workouts, seminars, and movement sessions with Canada's leading fitness professionals held on Instagram (@movecampcanada).


MoveCamp is about getting people moving and having fun at the same time.

Powered by the Green Beaver company, we create an inclusive environment where no matter your fitness or skill level you have a place to move your body free from judgment. Bring your co-workers, family, babies, children, your bestie, your neighbor – all are welcome!

It’s so fun to move together! Join us for a free workout, feel-good music, and tons of giveaways each and every week! Be sure to register each week for a chance to win amazing prizes. It feels good to move!

MoveCamp is part of the parent company, MoveCollective, a Healthy Hub for Education, Experiences, and Events across Canada ( MoveCollective is dedicated to helping people lead healthier, more active lives and are committed to keeping Canadians moving. Partnered with the Green Beaver Company, offering 25% to all MoveCo members, the mission truly desires to educate Canadian’s on how to live a healthy, active lifestyle.

MoveCamp was founded 5 years ago in Ottawa and since then has been offering free fitness activities at Parliament Hill, Ottawa City Hall, Toronto City Hall, and Montreal’s Rutherford Field at McGill University.

After five successful years of providing free fitness classes at Canada’s Parliament Hill, we are excited to announce this online virtual series and expanding more locations and dates across Canada.


Personal Trainer Salary: How Much Can I Make?

Personal Trainer Salary: How Much Can I Make?

As one of the fastest-growing industries – and arguably one of the healthiest career choices you can make – personal training and fitness instruction has become one of the most sought-after occupations of the modern age.

With career building potential, flexibility, and the opportunity to grow your business the way you want, it seems that the personal training industry has endless benefits.

But, how lucrative is the personal training industry? How much does a personal trainer really earn?

Personal trainer

If you’re hoping to build a personal training business but aren’t certain that it’s the right financial choice for your career, we’re here to provide you with the answers you need to make an informed decision for yourself.

Check out what we have to say below to get a better idea of just how much personal trainers can make, and what kind of options might be available for you!

What are my options?

While there are dozens of different options when it comes to working as a personal trainer, we’re going to take our time and focus on the two primary – and very inclusive –categories which are typically chosen by most personal trainers.

In general, personal trainers and fitness industry experts often are forced to make a choice between working as an independent contractor – equipped with freedom and the ability to creatively form a place for themselves within the fitness realm – or as an employee – which allows them a steady supply of clientele and usually an hourly or salary wage.

Each of these categories has their pros and cons, and it’s likely that one or the other will best benefit you and the personal training business you hope to build.

And of course, each will offer you different opportunities to make money – but which will work best for you?

Typically, personal trainers can expect to make an average of $25 per hour, or an estimated $52,000 annually as full-time trainers; however, you can expect this number to fluctuate depending on the personal training opportunities you intend to embrace.

Which of these pathways can offer you the best financial security as well as bring the most to your personal training career?

Read on as we discuss just how much you can make, and how you can benefit, from working in these personal training realms.

Independent Contractor

As an independent contractor, you’re a professional with the freedom and flexibility to build your business exactly the way you want to.

You can set your own hours, control your business associations through your choice of networking, market the way you want to, and can craft a schedule and client base that makes the most sense for you.

But how does this work out financially?

independent contractor - personal trainer

As an independent contractor, you’re not obligated to follow a certain price point, and you don’t need to rely solely on the salary coming from the corporation or organization that hires you.

That means, ideally, you can set prices for your services that make the most sense for you.

This also means you’ll need to work (likely) twice as hard to bring in clients, market yourself, and build a client base.

According to the Exercise Science Guide, it’s possible for self-employed personal trainers — or independent contractors – to earn as much as $140,000 annually.

This number, however, fluctuates based on your clientele, your hours, your fitness repertoire, what kind of certifications you hold, and what type of degree you might have.

Essentially, the amount of money you can make is going to build down to your work ethic, your area, your expertise, and the number of clients you’re able to take on and train.

Personal trainers can make anywhere from $25 hourly to about $75 hourly, depending on the demand, expertise, and commitment they’re able to offer.

This option, however, is going to cost you in areas that working as an employee for a corporation or organization wouldn’t.

You’ll need to provide your own insurance, liability coverage, workspace area, resources, supplies, and if you choose to expand your business, salary for your employees.


As a personal training employee, you reap the benefits of steady clientele, steady salary, health insurance, and the ability to focus entirely on the training.

A typical personal trainer who is an employee works for a gym, an exercise studio, a specialized corporation, a resort, a spa, a cruise ship, a retirement community, a university, or any other organization that will pay them based on salary and commission.

As an employee at a facility, you’re often not able to set your own prices, and you typically cannot adjust based on the specific services offered.

Instead, you’ll either be paid based on a flat rate salary, hourly or commission.

personal trainer

Your salary is going to depend on the facility you work at, your experience, education, your certifications, your specializations, and dozens of other considerations.

When working on commission – especially when first starting – it’s likely you’ll work for (close to) minimum wage while you work the floor, or rather, while you try to get members of the gym or organization to hire you.

The commission will vary based on the facility you work for, but on the high-end, you can likely expect anywhere from 30-60 percentage based on your education and experience, and as low as 15-20 percentage.

According to the Exercise Science Guide – who built a table based on and – the reported annual salaries for personal trainers shows an average salary of about $39,410 annually, with a median salary of $55,158.

The lowest 10 percent were reported making less than $27,300, while the top ten percent were reported earning about $79,200.

Although you’ll be lucky enough to reap the benefits of your corporation’s marketing, networking, and their steady stream of clients, you’ll also likely be stuck at their price points, meaning, you might not be able to create costs that make the most sense for your services.

The Ultimate Personal Trainer Resume Guide: Everything You Need to Get Hired

The Ultimate Personal Trainer Resume Guide: Everything You Need to Get Hired

Welcome to the world of being a personal trainer. For anyone who's interested in health and fitness, this job will guarantee you true fulfillment. Your clients will come to you with a goal, and you will be instrumental in helping them achieve it to create a lasting change in their lives. Really, what could be better?

As a personal trainer, you have the luxury to decide. You can go to one of the biggest gyms or fitness centers and get hired as an in-house expert. If you are organized and can manage different aspects of the fitness world at the same time, you can become an independent trainer and run your own fitness business as well.

No one ever said you could only have one resume.

Your resume needs to reflect the route you choose and must attract different employers. If you are looking to build personal clients, you will need to appeal to their needs and wants. If you are looking to land a job, then your resume will be geared toward the business you are most interested.

READ ALSO: The Ultimate Guide to be a Successful Personal Trainer

Introduction & Before You Begin

In this book, we will tell you how to pull together your experience and qualifications in a way that will get you noticed above the rest. You will learn:

  • How to prepare your resume so that it works well for the reader
  • How to optimize your resume to work well online
  • How to create your brand and keep it consistent
  • How to maximize your references and recommendations

Personal trainer

Job boards

These are internet websites where you can post a resume and where prospective clients come along and enter search criteria for candidates who interest them. The type of resume you put onto a job board is different than a resume you send for a specific job.

By definition, your resume has to be generic, but it still has to be geared to the industry and the general way in which personal training works.

This resume and the one you submit for a specific role are based on the same information but need to look different. You might also add things to a job board resume that you would not include in a resume for a specific job.

For example, you might add a recommendation sector where you quote past clients extolling your virtues as a trainer. Draw on the information in the text for these different resume types.

The ideal world and the real world

You’ve probably noticed there is a big difference between what you should do and what you actually do.

In theory, we should all have a resume we can draw on at any time, in practice most of us only update it when we need to and, then we sort of update the last one.

Throughout this book, we will point out what we should do, and we will focus intensely on what is practical, and what isn’t. You can take either route; both will work.

Just think for a moment

Your resume has one job, and that is to get you to the next step. For the record, the whole process is a series of just getting to the next level. Step One; get your resume noticed. Step Two; Get an interview. Step Three; Ace the interview. You get the idea.

A resume is designed to get you a job, but a bio is a document that says what a fantastic person you are. These two are entirely different. What you are doing in a resume is matching your skills to the job you want to have.

Following what you should do, you should start with what you wish and desire. What are you looking for in a job?

Where would you like to be in five years? What are your long-term goals?

Your resume should reflect what type of job you really want to get.

A resume’s job is to show the hiring manager how you are the perfect person for their job opening.
In a resume, your skills need to match the specific needs of the company.

Don’t lose sight of the long-term commitments

As a sports trainer, you have taken a vocational role in the world, and there must be authentic reasons why you chose this over all the other things you could have done. Write down the answers to the following:

  • Why did I decide to become a personal trainer?
  • What do I most enjoy about being a personal trainer?
  • What do I least enjoy about being a personal trainer?
  • What do I want to spend days doing?

What job are you applying for?

Look at the job ad you plan to apply for and pull out the key needs of the company.

Actual Personal Trainer Ad:

We are looking for Company Personal Trainers to enhance the competencies of our Company Fitness franchise by conducting training programs that will boost franchise club performance in alliance with company brand and core values.


Build a clientele base through prospecting, conducting fitness assessments, seminars, and class demos.

⦁ Prescribing comprehensive wellness programs based individual client’s goals.

⦁ Motivating and inspiring clients to reach their goals with enthusiasm.

⦁ Keeping clients accountable using a combination of goal setting, and consistent re-evaluations and assessments.

⦁ Embodying the pinnacle of professionalism through actions and attitude.

⦁ Cultivating a safe, enjoyable community between Team Training, Small Group Training, and One-on-One instructions.

This ad is taken from a real advertisement where the company was looking for personal trainers, so check out the words in blue. Boost club performance and build client base are real clues that in addition to the job of the trainer, they’re going to want you to help get people through the door.

What did you do in your current position that helped get people through the door?

Who will read your resume?

The hiring manager will definitely read your resume, and the HR or recruitment person will be the one to find your resume among all the other applicants.

Your resume needs to appeal to those two people.

The Hiring Manager

This person will be looking for someone who they believe can do the job and whose outlook matches theirs.

The HR Person

This person will be looking for someone who ticks the boxes — someone who doesn’t contradict the corporate ethos and should be able to do the job.

This step can be achieved by wording your resume well and being aware of what they are looking for by reading the ad carefully.

Do some research

Your next task is to familiarize yourself with how the world of personal trainers presents themselves. Look at the bios of the trainers you know and check out how they show themselves to the world. What impresses you? What leaves you cold?

Read resumes on the job posting sites and read ads because this will give you an idea of how people present themselves, and then you can begin to assess how you will introduce yourself too.

Key Words and Keywords

All industries have a vocabulary they use. You probably already know it but perhaps do not recognize it as a keyword. The wording of the ad will reflect words that are important to the company. These are the main keywords, and you can also think of them as trigger words. When the HR person, weeding through a host of resumes, sees these triggers, they place the resume on the maybe pile.

There are also keywords that words databases use to sort electronically. The search engine will recognize the words and include the document in the search results.

These words could be the same, but they could also differ. You need to make sure your resume includes them. If you post your resume on a website, your full services need to appear on your resume. In this case, if someone is looking for those specific skills, they can easily see what you have to offer.

If you are sending your resume in response to a job posting, it’s wise to use their keywords. It shows the company that you understand their language and by implication, have an idea of their culture.

Before we move on

By know you should know:

  1. What you are looking for in a job
  2. What the industry and your prospective clients are looking for when they hire a personal trainer
  3. What appeals to you and what doesn’t
  4. What skills and words you need to include on your resume/ bio

Basic Components

In this chapter, we will look at the information you need to have on your resume and the things you’d want to leave out. All resumes have some elements of similarity about them, but you need to know how to make yours stand out.

Personal trainer

Gather all the information together

First of all, collect all the information. Creating the perfect resume is somewhat like a jigsaw or Lego. There are blocks of information which will come together to form the whole picture, so start with the visible pieces which are your contact details, any (relevant) social media, your educational credentials, and your skills.

The good news is that with your resume jigsaw pieces you can construct many different looking resumes.

What your resume must have

Contact Information

Contact information is an essential thing you need to have when building a resume. If employers cannot get a hold of you, how will they arrange an interview?

Must have:

Name, Email Address and phone number are essentials. Your exact address is not, but you should include city, state and zip code.

Might have:

  • Links to your social media accounts if they are relevant.
  • LinkedIn and a portfolio website if you have one.
  • Don’t include links to social media that aren’t relevant.
  • State license number when needed.

Summary Statement

For some, this will be probably the most challenging part of writing, but if you follow the tips below, you can build a great summary statement.

  • Make it short – a paragraph or two
  • Create a professional synopsis of your career accomplishments to date
  • Outline your future goals

Read some examples before you write yours. You can find hundreds online. Search for ‘great summary statements resume’.


Put your professional qualifications first, and then list your working below. Don't add the date unless you graduated more than five years ago. Your experience will count for more than the year you qualified.

If you need state approvals or licenses to work list these in this section too.

If you are recently graduated it is appropriate to brag a little. If you made the Dean’s List, just say so.

Work Experience

This list also works backward. It contains relevant jobs for which you have been paid and may include internships.

It is standard to state your job title(s), and the dates worked.

You might also list achievements here. See page xx.

Qualification and Skills

These are the things that make you shine. In the previous chapter, in the relevant example that was provided, we talked about things you have done to get people through the door.

This list describes the things you are proud to have achieved until the present moment. You might say:

Inspired and helped 15 non-runners to complete their first marathon


Last 15 clients combined weight loss = one and a half baby elephants, 10% more than the collective goal

The idea is to pull out the highlights of the things you have done. (in the next chapter we will talk about making these relevant. See page xx.)

If you have achieved some work-related event make sure to state it here. If you run marathons or are a champion weightlifter, add it. If you won a gold medal in your sport, this is a skill that will add a little extra pizzazz to your application.

Things you do not have to have

All a resume needs to contain is the applicable information. Anything that is not applicable can be left out. If you worked as a chef before you became a personal trainer, you do not need to include it.

You also do not need to include any personal details. Specifically, do not include:

  • Salary information – this is not the appropriate place for that discussion
  • Your social security number – they do not need it at this point
  • References – when someone wants references they will ask for them
  • Current business contact information
  • Personal information including age, marital status, sexual orientation

A word on references

There are two situations where you might allude to testimonials rather than references. These are a little different from references, but they do have a place:

A job board resume

For a job board resume, a testimonial will differentiate you, and show your employers you understand the personal side of the business.

A resume for prospective personal 1:1 clients.

In this type of resume, your testimonials will prove that you deliver results. Prospective training clients will need to know that you can turn them into an Olympic champion.

In both cases, you will not state the name of the person giving you the credibility and nor their contact details – even if they are one of your references.

Testimonials are personal and helpful:

“With the help of (your name here), I was able to kick off the pounds finally.(Name) helped me set the goals and encouraged me even when I wanted to give up. I would never have lost that last 5 lbs without him/her.”

Before we move on…

In this chapter we have learned:

  1. What information you do need for creating a resume
  2. What information is useless
  3. What you can use
  4. To gather all the information together in some format. It does not matter whether it is in notes, envelope backs or on a computer file. The information is there, waiting to be used.

How to Make Your Resume Pack a Punch

In this chapter, we are going to discuss how to put the information together in a way that is dynamic and interesting. Have you heard the phrase seen one, seen them all? Nowhere is this truer than when reading resumes.

You Have Six Seconds to Catch Someone’s Attention, Use Every One.

How to appeal to your audience

To appeal to an audience, you have to know who they are. Not personally but in outline terms. For personal trainers, you have three types of audience.

fitness instructor

Specific Job Resume

When you are applying directly for a job, and you know the audience is the organization. When you assume that an HR person, the hiring manager, and potentially other people involved in the hiring decision look at your resume.

These people are looking to check if you have the skills they need. Also, they want to know you’ll fit in their environment, and they need to know everything that’s special about you.

Resume to attract personal 1:1 client

These people are individuals who are looking at what you can do for them.

All they care about is how you can help them achieve their goal.

Your credentials are important, but really, it’s a reflection on them. You can imagine them telling their friends “my trainer is a….”

Job board audience

The audience board is like a little mix of these two. You might be scouted by an HR person looking for employees or be looked at by a potential 1:1 client.

Of all the resumes this is one that is focused solely on you, and you’ll need to explain all the benefits you bring to a potential employer.

Once you know your audience, you can begin to craft your resume text in a way that is going to appeal to them. See the difference between the following skills:

“Worked with clients to build a personal fitness program taking advantage of all the fitness center offerings including the pool, weight room, and steam room.”


“Constructed individual workout programs reflecting each client’s personal goals and physical ability and desired outcome.”

In both cases, you did the same work, but in the top one, your clients kept coming back to the gym.

In the second example, the focus is on the client. Your experience, which appears on your resume, has to be aligned with who is going to be paying for your services.

In the first example, the employer is the company. In the second, an employer is a person.

Creating sentences that make sense but use keywords

Remember the work you did on keywords: Your sentences need to include these words. A search for the keywords in “personal training” reveals the following as the top 20 keywords.

gym bodybuilding gyms near me exercise
treadmill abs workout workout weight
lifetime fitness personal trainer cardio exercise bike
snap fitness aerobic fitness studio the gym
crunch fitness world gym ab exercises aerobic exercise

You cannot and do not want to include ‘gyms near me.’ Instead, integrate all the other words in your text. The key is to work the keywords into the narrative in a way that is both natural and normal.

‘My goal is to help clients achieve their lifetime fitness goals through a combination of work in the gym, aerobic exercise, and nutritional guidance.’

Getting attention in 6 seconds flat

Here’s the clue, getting their attention in 6 seconds flat is about them and not you. How do you do it?

i. You present something that looks nice
ii. You say something that will appeal to what they are looking for

In the next section, we will talk about how sentences need to be further organized, and how a great layout influences the way people look at you.

In a resume for a job application – use keywords that will appeal to the company.

When looking for 1:1 client use keywords that will show them what they will receive.

When creating a job board resume focus on the benefits someone who hires you will accrue.

Things to avoid – it’s not what you say, it’s really the way that you say it

As a culture, we are so used to words that convey hype. Buzzwords basically have two effects. Firstly, they can have a direct shorthand effect so that you can get a concept across quickly. Secondly, they can also be volatile and mean very little.

People will talk about being a team player for example. What does that really mean? A better way of getting the same idea across would be to talk about helping colleagues or supporting a team effort or contributing to corporate goals.

The difference is what you did, not what you are. What you need to share with people is the benefits of what they will receive when working with you.

If you are tempted to say what you are, especially in the skills section, an excellent way to think about this is to add a ‘what this means’ statement:

I am a personal trainer

What this means is: I help people achieve their health and fitness goals.

I am a specialist in nutrition

What this means is: I can provide individuals with their optimum diet for weight loss and good health.

The sentences in the far-right column are the benefits, and these are very important to the company and people who might want to hire you.

Clarity over clutter

More than anything else, you want your resume to be clear and precise. It is advisable to use action words. These are words like implemented, achieved, delivered, facilitated, which are all great words that inspire the idea that you made something happen.

Remember to be clear about the effects of what you did. If you were a manager and you implemented a 6:00 a.m. daily call that might be something you did. If you were to say you implemented a 6:00 a.m. call that resulted in the center having an extra ten clients per day at a revenue increase of $y per month, the company is going to be a lot more impressed.

Be clear and make each sentence have a point and work to deliver a message.

One resume doesn’t fit all

No rule says you can have only one. You can have a different resume for every company you apply to, another resume for private clients and a third one for the job boards.

Personalizing a resume for a company means that when you get to the interview, all you need to do is check what you said on the resume, and for what job you have applied for, and you'll already know how to answer the questions.

What you have learned

In Chapter 3 you learned about:

  1. Addressing the audience in a way which is relevant to them
  2. How to get attention in the time you have available
  3. How benefits are better than attribute statements (what this means….)
  4. How effects are better actions
  5. Making sure you express what is most important

Formatting Your Resume

In the 6 seconds, you have to get your resume noticed, the first thing that will attract a future employer is how the resume looks.

personal trainer resume

Using a format

Even if all you do is pick a template from a word-processor or from an online source, searching for a format is really important.

A format will systemically present the information blocks, and make sure the information appears in a clear and concise way.

Search for best- looking resumes, and you will see all sorts of formats which will appeal more or less to you.

They will also indicate where you need to put contact information so that it appears on all the pages.

Let your creative juices flow

This process is especially important for personal trainers who are attempting to set up their own practices. Essentially, what you are doing is creating a brand. How you present the way you train other people, will become your trademark to the world.

The key is to keep everything consistent across all the platforms you use. It’s advisable to use the same colors and fonts, and include common benefits that speak to any person you would like to train directly.

Besides the resume you might consider:

  • Your LinkedIn Profile – besides putting your resume there, make sure the details of your profile line up with it.
  • A microsite or website – is a way of telling the world what you can do for them. You do not have to have one, but if you do ensure that, make it consistent.
  • Blogs – are a fantastic way of creating interest in your brand. Use the same colors and fonts, but use the blog to express more about your lifestyle.
  • Creating a cool document that works online

The chance is that no one is going to print your resume, so you need to be sure that it will work online.

The advantage of this is that you can structure the screen view to get the exact look you need. You can also use colors and effects which would not work on paper.

The disadvantage is that you have to have something that will open on a cell phone as well as a laptop.

Follow the rules but get smart when breaking them

Your resume has to have the correct information in it, but how you pull that together is up to you. If you want to create a flowchart – go ahead. Imagine for a fantastic moment you were a personal trainer to a major film star. At the top of your resume you might put a tagline: ‘Jane Doe trainers to fabulous film star’ or you might add a client section: Personal Trainer to…film star and sports personality. Then after this section, you would follow with all the other information.

Remember 6 seconds is all it takes, if you have some pull like a big name, use it.

Spell Check and Proofread

It is just silly not to use spell check. Do it. Don’t argue.

If possible, get someone else to look over your document. A fresh pair of eyes will see things differently, and this can be helpful in case you misspelled something or used the wrong word.

There are also great websites where you can improve your sentences and check for passive verbs.

They also catch things you might easily miss.

What you have learned

In this chapter we covered:

  1. The need for a format
  2. The need for consistency across all your online sources
  3. How to use the resume builder
  4. When to break the rules, and create a resume that gets you noticed

Sending your resume to its target

Now you are ready to get the resume in front of potential employers. Congratulations!

You are on the home straight, but there are some last-minute steps you should take before you send it to recruiters.

Is your resume finished?

When did you last read your resume? Reread it. Check if it really says what you want to convey to its future readers.

Convert the file to a PDF when you are happy with it. Do not merely call it ‘resume', but give it a filename which works. Naming it ‘Jones Personal Trainer’ (when your name is Jones)is going to help you identify it easier when you'll need it.

But your resume still needs more details to it.

At this point, you could upload it to a job board site, and attach it to your LinkedIn profile, etc.
If you are sending a resume for a specific role, you will need to create a cover letter that accompanies the resume.

The art of the cover letter

Writing the right cover letter is an art. Even though they might not read it, and go straight to your resume, you need to create one that reflects the expertise you are presenting to your future employers.

You need to write one, but they might not read it and go straight to the resume, so your cover letter will not contain any extra information that doesn’t already exist in your resume.

The cover letter offers you a chance to add a little shine, so make sure that you won't forget to emphasize the points you want to get across.

The cover letter has three sections:

The Introduction

In this segment you tell the reader why you are submitting the resume:

  • I am responding to your ad
  • I have long been interested in
  • I have a recommendation from *

*It’s also essential that you first ask the person who’ll recommend you if they want to appear as a reference on your cover letter.

The Body

In this section, you get to sell yourself the way you want. You need to repeat your key
reasons as to why they should pay attention to your application, and you can do this by writing in the first person.

I believe I am practically perfect for this job because…

Keep it short and make sure that it talks to their benefit and not yours.

The letter close

If your application was unsolicited, you could indicate that you will follow up in a few days. In this case, don’t forget to do what you have said, and get back to them.

If you responded to a posted ad, then indicate you look forward to discussing the position.
Technically it is called an assumptive close. You are assuming that of course, your future employers would want to discuss the position with you. Be polite but assertive.

If you submit the cover letter as PDF make it look like your resume from a style and language perspective. If it is in the body of an email, you need not to worry about the style but try to use the same font.

Getting it to the right place

Always follow the submission instructions exactly. You are ruling yourself out if you do not. You are effectively saying “I never bothered to read your instructions.…” Many companies will rule you out on this basis alone.

If the routine is to submit to HR, but you know who’s the hiring manager of the company, you can Cc the manager, so they know you applied.

Submit only what is asked to submit. If they say resume only – when you provide just that. Do not add additional materials unless asked. If the requirements ask for a resume and cover letter, that’s what you send.

What we learned this article

  1. Creating PDFs
  2. Creating cover letters
  3. Following submission instructions

Lastly, always keep in mind that your words value more than you think. In case of a follow-up, even if you do not get the job, you can still be in their consideration, as long as you’re forging a way of communication between you and them. In this day and age, there are only a few companies that will not put the time and effort into replying, so if they don’t get back to you, don’t take it personally.

5 Ways You Can Make Your Lifestyle Perfect

5 Ways You Can Make Your Lifestyle Perfect

Yes, you can make your lifestyle perfect. First, you have to decide on what an ideal lifestyle means to you. How you want to live depends on your goals. Almost every day we meet people who are doing better than ourselves, and when we compare ourselves to them, we focus on the bigger picture.

The first step towards making your lifestyle perfect is asking yourself how you would like your life to be. An ideal lifestyle not necessarily implies perfection. It means enjoying life, doing things you love, doing things that you make you proud. Life is all about loving, living, sharing and giving.

Below are the five steps to make your lifestyle perfect;

1. What is the ideal lifestyle?

ideal lifestyle

We are all different, and my definition of an ideal lifestyle may not be yours. You need to know how you would want your life to be. Once you identify your description of a perfect lifestyle, you need to acknowledge that you have to make some changes to live that life.

What works for you? Eliminate the unnecessary things that hinder you from making your lifestyle perfect. These unnecessary things may be thoughts, especially pessimism, events, friends and so on.

Once you let go of the hindrances, try numerous things and find which you are comfortable with doing. After trying everything, there is always one thing you will prefer over the rest. For example, try to wake up at 5 and see if your productivity is the same as when you wake up late. Your findings will help you discover more about yourself and what works for you.

A habit is a disease, is a common phrase. So what pattern do you need to adopt and which do you need to let go? Focus on building several keystone habits. A keystone habit is one that aggravates other positive activities. Adopt positive practices such as working out, getting up early just to mention a few.

2. Organization

Now that you have a mental picture of what your perfect lifestyle is, it is time to work towards it. Take a step at a time, to get to where you want to be you have to start now. What you do each day shapes your tomorrow. It is essential to set ten minutes after waking up to plan out your entire day. You can read anything motivational that will inspire you the whole day.

Make a habit of setting daily goals that should be SMART. Break down the goals into subtopics that will guide you in achieving them. Always take a break in between the day and relax and refocus.

3. Discover your passion

discover your passion

Find what your passion is, what do you find delight doing?. After finding out, accept it and make it a crucial part of your life. Passion has a direct connection to happiness, and a feeling of contentment as well as purpose.

It is best if you can turn your passion into your job. The switch may be difficult, but it is always rewarding. What is the difference between your regular post and turning your passion into a career? With your passion being your job, it will be more of a hobby that brings income rather than a job.

For instance, if you love writing, do it, perfect it and at the same time, find methods to promote your writing. Once you have succeeded in turning your passion into a job, determine the best time to work. Set a working schedule.

Seize all opportunities- they say there are things in life you will regret later, among them being an opportunity you let go. Never let go of a chance. Be ready for new ideas. Have a positive attitude towards criticisms; it is the only way you get to grow.

4. Health and safety

No one has an image of the perfect lifestyle while they are behind bars or in hospital beds, right? There is no perfect lifestyle without health. To have optimal productivity, you need to be healthy. Eat healthily, avoid junk food, and take lots of water. Also, we recommend exercising because it relieves stress and freshens you up. Moreover, regular exercise does enhance concentration and improves your well-being. Activities such as swimming, playing sports, for example, football, bike riding and hiking are good for your body. Make time for exercise.

Simple safety methods include always having your safety belt on while driving and for those who have guns, following gun safety guides.

Gun safety guides including always have the gun pointed in a direction which is safe. A safety direction is one that even if the gun accidentally goes off, there will be no injury or damage. While using a gun, ensure that the finger is on the trigger only when you are ready to shoot. Also, while securing the firearm, ensure it is unloaded. Always load it only when using it.

Know how you use gun safety and when shooting, identify your target and look beyond your target to avoid casualties.

5. Travel often

traveling couple

People travel for different reasons. Others travel as a stress relieving method, others do it for fun, and others want to connect with people across the world. Whatever the reasons are, traveling is among the best things to do in life.

Traveling ensures you don't remain in one place. Change your environment experience diverse culture; get to see the beautiful things life offers. Traveling changes your perspective about many things.

Final Words

What determines whether you can make your lifestyle perfect is your attitude. While it may be impossible to avert negative thoughts wholly, you need to prevent yourself from wallowing in them.

Always tend to see the positive in a real setback or drawback and let them serve as a stepping stone. Life is like a circle or a mirror in that you get back what you give to others. Adopt a giving habit and help those you can. Strive to better each day, and you will find yourself happily living your ideal lifestyle.

Author Bio: Gloria Stokes

Gloria Stokes is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.

Little White Lies Personal Trainers Like to Tell

Little White Lies Personal Trainers Like to Tell

Moment of truth…

I've never been a very good personal trainer. 

What's your 'why' for exercising?

What's your ‘why' for exercising?

There I said it.

As someone who loves to coach and mentor people, I've never been one to sugar coat things.

I know many of my trainer friends struggle with being straight with their clients in fear that it will cost them a paying client.

That wasn't the case for me and was probably a big reason I wasn't a very successful trainer and coach in the early days.

My Old Approach to Personal Training and WHY it didn't work

You see, I took a different approach.

Training in a community versus on your own - can it be done virtually? HECK YES!

Training in a community versus on your own – can it be done virtually? HECK YES!

In fact, I remember the day I fired a long-standing client, John. (and yes, the name has been changed to keep ‘John's' anonymity)

John was an interesting client. He was extremely successful in his career, had an amazing family with a couple younger kids, a beautiful wife who loved him unconditionally and quite frankly, lived a life that any one of us would count as pretty awesome.

However… John didn't have his health. And that ate him up inside. He hated being in a state of ‘unhealth‘.

And to John's defense, he was once ‘in shape‘.

At one point in his life, before family, career and all that comes with the things as they are, he fell out of his active lifestyle. Focus turned to making money to support his family and so went the cycle for years and years until one day John looked in the mirror and couldn't recognize the man looking back at him. He wanted to change.

And this is where I came in. John hired me to be his trainer. He told me he wanted to lose weight, put on muscle, feel better and get back to being the type of man he was in his 20's. He told me he was committed to the process, and that he is a man who gets what he wants when he sets his mind to it. He wanted a trainer like me to hold him accountable and to help him reach his goals.

I agreed. BUT, I don't think John knew what he was signing up for.

We worked together 3 times per week for an hour at a time. That meant there were 165 other hours where I couldn't be there to help. As a trainer, that's always a struggle. Fitness is the easy part, fueling our bodies to reach the goals we've set, that takes consistent effort and requires a lot of ‘choices' made each and every day.

Who's in your tribe? Who holds you accountable?

Who's in your tribe? Who holds you accountable?

Quick Tip: Ask yourself the following question before you eat or drink anything while striving to meet a certain health and lifestyle goal:

“Is the food and/or drink I'm about to consume going to bring me closer or further away from reaching my goals?”

That's it. You know the answer.

If you opt to consume the food or drink, knowing full well that it is not going to further your progress, then own the decision and don't dwell on it. Don't point fingers to external forces that made you eat or drink it! (you know what I mean)

Now back to John.

Where Do the Wheels Fall Off for Personal Training Clients?

So John was fantastic for the first 3 weeks. He was showing up to do the work with me and when he was there, he WAS there. The intensity was great and he was coach-able. He was eating smarter and drinking lots of water, reducing his sugar intake and improving on his sleep, reducing stress and feeling good.

Competing with myself - that's where I've learned the most about 'me'

Competing with myself – that's where I've learned the most about ‘me'

It was awesome.

I thought John had it in the bag.

Another month passed, we did some re-testing and guess what, John lost the 25 pounds. He reached his goal… he had done it!

Then something happened.

John started to miss sessions.

When I asked how come, it was simply “work”, “family”, “stuff”…

Sounded like LIFE to me.

1 week turned into 2… which then became 3… and what was once 3 sessions per week turned into 1 session every other week.

I could tell that John was gaining the weight back.

We all need a community to plug in to... especially when it comes to our health and well-being

We all need a community to plug in to… especially when it comes to our health and well-being

Limited Goals will Limit Your Beliefs (such is life, hey?)

John was very good at quantifying things. His goals were a number on the scale and notch on his belt. That was it.

Once the numbers were reached, he had nowhere else to go. I pleaded that we needed to get real with ‘qualifying' his goals but that didn't jive with John.

There always exists an opportunity to change your CHOSEN path.

There always exists an opportunity to change your CHOSEN path.

‘It's ok, Dai, I'm back. I'm ready to refocus my efforts and get back to training so I can lose this weight again'… (while holding the roll around his midriff)  

Sorry, John. I'm not able to help you anymore.

I am choosing to no longer train you.

You KNOW WHAT to do now.

You KNOW HOW to do it too.

BUT, you're not willing to figure out your WHY for doing it.

And because of that, I will not be your trainer anymore.

John, you're fired. (well, I didn't actually say it like Donald, but I let John know that I'd be happy to support him, but could no longer train him personally)

Quantifying goals is fine and good, but when you QUALIFY your goals, we start to look at life and lifestyle. We ultimately make daily decisions based on the quality of life we want in the years as we age. After all, we all agree that it's not just about the years in our life – it's about the LIFE IN THE YEARS – so let's make them the best that we can.

Actuaries are in the business of quantifying our lives – but I'm in the business of QUALIFYING people's lives.

That's why I created the Whole Life Fitness Manifesto and the tribe of support.

If you are tired of just trying to reach a weight on a scale, a pant or dress size, then we welcome you to join us.


I know how difficult it can be figuring out where to start, how to start and especially, WHY to start...

I know how difficult it can be figuring out where to start, how to start and especially, WHY to start…


Commit to 30 minutes a day (just 2% of your 24 hours) and commit to yourself not tomorrow or next week, but NOW! 

You can opt in here to be kept in the know of when registration opens.

(and best yet, there's no cost to do so! Not sure I can promise it will be that way forever, however…)

If you want a coach or lifestyle mentor to hold you accountable to making lasting lifelong changes, I'M YOUR GUY and the Whole Life Fitness Manifesto tribe is your community.

If you want a trainer who will tell you:
  1. You've earned a cheat day.
  2. You've hit your goal, you deserve a break
  3. You're not allowed to eat…. You're not allowed to drink…


It's NOT okay to NOT DO what you said you would do!

I'm not here to lie to you. I know you can do whatever you CHOOSE to do if your why is big enough.

Let's discover that together.

PS – I am here to help you meet the healthiest, happiest lifestyle you can get with 2% of your day. To help you reach a lifestyle goal that entails a lot of awesomeness!

The Whole Life Fitness Manifesto

The Whole Life Fitness Manifesto… simple ideas worth living.

But you have to give me your best 30 minutes each and every day for 28 days at a time… the program starts but it never stops. We're talking LIFE here.

Can you handle that? I have no doubt YOU CAN.

#JustDidIt mindset here you come…

Sign up here and let's do it!


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Click here to order your e-copy of the Whole Life Fitness Manifesto

Click here to order your e-copy of the Whole Life Fitness Manifesto

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6 ways to start running without a program, coach or plan!

6 ways to start running without a program, coach or plan!

Runner ComicRunning is tough, and if you are reading this – there's a good chance that you think running sucks.

I'm not here to convince you that running is awesome, or that you should do it – but if you WANT to get a little better at running, and wouldn't mind lacing up and hitting the pavement from time to time, I can help!

If you're a seasoned runner, and want to snag a PR this year – the timing is right for you to talk to a coach. My coach is at Studeo55 and I'm looking to improve my 10k time this year.

BUT, if you AREN'T a seasoned runner, and every time you head out the front door you feel like DYING after 5 minutes: I get it!

Cardiovascular conditioning takes time, and the most common mistake I see is that people try to go too far, too fast, too soon.

Is this you?

Do you head out the door, envisioning an hour to yourself on the Vancouver Seawall but tank out 10 minutes in and think “this sucks!!”?

You haven't got the endurance yet. You've got to start small, just like lifting weights, and if you're going to keep going back out there – you need to have some fun along the way.

So, here are…

6 Fun Ways to Start Running without a Coach, a Running Program or a Plan!

1. City Block Circuit 

Your city block should have 4 sides. 2 long, 2 short. Sprint the short ends, and walk the long ends.

Bored? Is that too easy? Then sprint faster.

Does it feel too hard? You're sprinting too fast! Getting that pace just right takes practice. That's what you are doing. You are practicing.

Go around 4 times to start, next time: go 6. After 2 weeks: sprint the long sides and walk the short sides. You got it! If you start to notice that you are recovering quicker on those walks, start jogging them! You're getting fitter!

2. Stairs

Do you have a flight of stairs in your house? Do you live in an apartment or condo? Office? No excuses, just find some stairs! Sprint up the stairs!

Here is the trick: decide BEFORE you start this workout how many flights you are going to complete. Tell yourself that you are going to do 15 flights of stairs. Put 15 nickels (or pieces of Lego, or paper clips or whatever!) in your pocket and drop a nickel each time you complete a flight. Trust me on this one. You are less likely to tap out, or lose count, if you've got that built-in accountability right in your pocket!

Exercise Quote - Can You or Will You

Wanna up your game here?

You might want to talk to the Moose is Loose about adding some burpees at the top – but for now just do the stairs. Your heart and lungs will let you know that you're working hard.

3. Neighbourhood City Street Relay

Do you live in the suburbs? Do you have a friend that wants to get out there with you?

This is a non-competitive, fun, safe way to exercise in your front yard – and really works no matter what level you are each at. She runs to the end of the street. When she gets there, you sprint to her. When you get there, she sprints back. Get it? Keep going! Get your sweat on!

Just like the stairs: agree AHEAD of time how many times you are going to run! 10 times? 20 times? You decide, but stick to the plan.

Time it? Meh. Just go run. Please. Just stop thinking and get out there.

4. Play Tag

If you have kids, this one's for you. Show me a kid that doesn't want to play tag! How about you go to the playground, and leave your phone at home. Just go outside. Let them run, run after them.

Slip this activity into your day and I promise that your heart and lungs will start to respond. Maybe you want to tell your kids that they are helping you. Maybe you want to ask them to help you. My son's eyes light up when I ask him for help, maybe yours will too.

5. Treadmill ladder

Treadmill Ladder WorkoutI made this one up one day when I got so bored of the pace!

Turns out, it's a solid, reliable and tough workout!

Jog for 6 minutes, then up the pace by .2 for 2 minutes. Do it again at 8 minutes. Do it again at 10 minutes, do it again at 12 minutes. If you started at 5.8, you'll be at 6.4. Now at 14 minutes: gear down. Drop the pace by .2 for 2 minutes. Drop down again at 16 minutes. Drop down at 18 minutes. At 20 minutes drop back down to your starting pace and jog that pace for another 6 minutes.

You've not only pushed the pace and busted out of your comfort zone, but you've also just run for about half an hour and covered almost 5 km.

You've given yourself something to focus on when your brain wanted to quit. If that felt easy, start at a faster pace next time. You'll figure it out.

6. Telephone pole out-n-back

Decide how long you have for your workout.

40 minutes?

Great, then you're going to run in one direction for 20 minutes and then you're going to turn around and come back.

Here's the thing though, you're going to try to come back faster than you went out. At 20 minutes, make it home before 40 minutes has elapsed. Not by a lot, just a bit! You're racing yourself!

In order to really rock this workout, run to that next telephone pole, then walk to the next one. Repeat. If you repeat this workout, on the same route, I promise you a solid smile when you realize that you are going farther in that first 20 minutes. That's what getting fitter looks and feels like.

I hope you can see that it comes down to this:

Trust yourself to figure it out. Running doesn't have to be marathons and splits and PR's and programs and coaches. Just go run. Have some fun. Make it up!

…and if you get the bug – and it's going well – I'll be here to tell you what to do next 🙂


andreaBio: Andrea French

Andrea is a mom, 5 time marathoner and recently completed her Level 1 CrossFit Cert. She is a teammate at Studeo55 and is training to PR at the Santa Barabara marathon in November. She still sucks at wall-balls. Connect, follow and engage with Andrea on Instagram and Twitter at @chezyvr

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