The Importance Of Communication Skills In Business and Life

The Importance Of Communication Skills In Business and Life

Communication skills are the invisible recipe for success in any area of life whether that is business or personal interactions. Although many people and companies talk about communication skills, the fact is that these are sometimes not utilized very effectively and this can make all the difference between a successful business with a sound reputation or a personal relationship that is largely happy and fulfilling. Therefore, it is useful to look at how communication skills are beneficial in all areas of life and career development.

How Communication Skills Help Us To Connect With Others

At a fundamental level, communication skills are about connecting as human beings, whether that is in family and domestic settings or through careers and business transactions. Those who are excellent communicators understand that they need to tailor their approach to fit the situation, whether that is chatting with family and friends or with acquaintances, business contacts, or strangers.

The key attributes are empathy and respect and treating others as you wish to be treated which goes a long way in most human interactions. People want to know that you are listening and that you care about what they have to say, so if you are genuine and really take on board where the other person is coming from this is generally likely to have great results.

How Communication Skills Enable Us To Make Lasting Bonds

Those who are naturally good communicators know that consistency in communication will not only build respect and credibility but also trust. Although you can set the scene with an initial introduction and give a good impression, it is only with time that the other person will know that you are sincere and well-meaning.

Therefore, without being too pre-meditated, it is a good idea to choose your words carefully, or where you may be in a business or professional setting prepare for the meeting or discussion so that you understand the topic well and know what you want to impart and how you wish to come across.

Nobody responds well to aggressive, rude, or dominating behavior styles so always try to stay calm and objective even when a problem looks as though it may escalate. By keeping your cool, you won’t be tempted to say something in the heat of the moment that you may regret later, and you may actually be able to diffuse a difficult situation.

By adopting a patient and calm attitude in conjunction with honesty and empathy you will certainly gain respect. In addition, people are very tuned in to those who make lots of false promises so it is important that you don’t promise things that you may not be able to deliver.

This kind of action and attitude will enable you to build a strong bond with the other person or people, whether that is in friendships, personal relationships, or professional circumstances. By cultivating this approach it will always stand you in good stead for a happier personal or work life.

Communication Skills For Career Development

Communication skills are of paramount importance in business and career development. Practically all disciplines and sectors require skills in speaking, listening, writing, effective questioning, and negotiation.

At the initial stage of your career, it is important to be able to present yourself effectively for employers and interviewers and to articulate well in order to get across your skills, experience, and attributes. As well as visual presentations such as dress and non-verbal communication such as body language, employers will be looking for those who can put their point across succinctly, impart information, and will be keen to take on those who can listen and who seem approachable team players.

Communication Skills In Business

As good communication threads through all the fabric of society, business is no exception and strong communication skills are seen not just as a valuable asset but as a necessity by many companies. There is a multitude of situations where these skills are required, such as marketing and promotions, people management, sales, and building long-standing relationships with clients and customers. Most people have had bad customer service experiences and they know that this can mean the difference between whether you deal with that company again, so it is vital to get this aspect right in a business setting.

From emails, and promotional literature to how you answer telephone queries or compose memos, reports, and circulars, communication skills make all the difference and are crucial in keeping people informed, on your side, and happy. There are very few areas of a business that do not have some communication elements, so the more you can communicate accurate information in the correct style and tone the more successful you will be, and the more business operations will run smoothly.

Communication Skills For Leadership

Good leaders demonstrate classic signs of great communication skills. Through inspiring and motivating by words and actions they communicate a strong sense of the organizational direction and mission. They not only communicate clearly and with passion and integrity, but they get to the heart of what motivates teams and individuals to ensure they feel part of a business and that they are consulted and valued.

The opposite is also true when leaders are not good communicators. Staff and employees can become demotivated or disillusioned and work operations may not be as effective. The power of words to communicate ideas, goals, and aspirations cannot be emphasized too much, as words have the power to change personal relationships, group dynamics, and even society on occasions.

Effective leaders also know how to act as the conduit between ideas and goals, and they use the language that people in an organization will relate to on a personal level. They can translate this into the right kind of terminology for the audience whether that is through the spoken word, emails, a business plan, or other documentation.

Communication Skills For Educational Enhancement

Many people have qualifications such as diplomas, degrees, and masters which show a certain level of skill and intelligence. However, emotional intelligence has come to the forefront in business and professional settings in recent years, and this is not something that can be studied at a university.

Even people with high-level qualifications may lack this kind of intelligence which some people possess without every attending a higher education institute. Psychologists, employers, and many organizations have come to realize that without the necessary level of emotional intelligence of which communication is key, an employee may not be able to communicate ideas, motivate others, work effectively as part of a team or gain the respect of colleagues.

Good communication skills which take into account the wishes and needs of others and how you interact with them to build respect and trust are now seen as essential as part of good business relationships. Whatever position others are in they are still human beings, so by building relationships based on mutual values and wishes a mutual bond is formed that creates a positive vibe and often a good outcome.

Therefore, by taking time to understand others and their needs and think about your own communication style you can learn to become a great communicator, and this will enhance any other skills you have and make a huge difference in your interactions with others in all types of situations.

Author Bio

This article was written by Seamus Dunne of Conversation Piece. Conversation Piece is a leading player in the telecommunications industry. They ensure their clients can effectively communicate to meet their business needs.


I was scared but I did it anyway

I was scared but I did it anyway

It was about 11 years ago that I decided to challenge my fear of public speaking.

How did I do this?

It started with my mentor and coach inviting me to challenge my fear head-on… to join a Toastmasters International club.

Me and my extended family at Dojo Bali Toastmasters in Canggu, Bali, Indonesia.

His suggestion came on a Friday, and come Monday morning I was joining my first club.

I did what I needed to do — chose to change, and then followed it up with very, decisive and specific actions.

Everything changed as a result.

Limiting self-beliefs, underlying fears, and negative self-talk are just a few of the ways that we undermine our own desires, goals, and dreams.

If we don't like that, then own the desire to change!

Take note…

Many of the most confident people have anxieties when it comes to public speaking.

“There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.” – Alexander Gregg

Getting over a fear of anything can come with a huge amount of relief and the feeling of a large weight being lifted off your shoulders.

If you can overcome your fear of public speaking, it will open many different doors in terms of your career, personal life and confidence in general.

Here are 4 amazing benefits of getting over your fear of public speaking

✅ You will become more confident

Overcoming one of the scariest things for many people to do will definitely make you a more confident person in general. You will feel like now that you've conquered this fear, you will be able to conquer anything else. You'll feel more confident about having one-to-one chats with people, and you will also feel more comfortable in small groups and business meetings.

✅ You will be able to say yes to more

While you may have avoided agreeing to take part in various projects in the past just in case you had to present in front of a group or speak in meetings, you'll now feel that this won't phase you. As a result, you will be able to get involved in more things at work, thus enhancing the potential for further career progression.

✅ You won't care as much about what other people think

It's healthy to care to a certain degree about what other people think in order to maintain a professional attitude at work and a friendly and caring attitude with your friends and family. However, caring a lot about what people think of the way you look, the way you sound, the way you present or the professional arguments that you make isn't a good thing. Therefore, overcoming your fear of public speaking will help you not to focus on what other people are thinking and to focus more on how you feel.

✅ You can inspire others

One of the more effective ways to inspire people is just by speaking to them. Whether this is on a one-to-one basis, in a small group or in front of a large audience, you have an opportunity to inspire others to be the best version of themselves.

Whether this is advocating for a charity or cause which is close to your heart, encouraging people to have faith in themselves or promoting a brand you believe in, you can spread the word further and have a stronger effect.

Are you ready to challenge the fear of public speaking?

I'd love to help… drop me an email and let's have a conversation.


Wedding Night Advice (an impromptu Toastmaster speech)

Wedding Night Advice (an impromptu Toastmaster speech)

Advice to heed on your wedding night

Anyone who is married, engaged, thinking about getting married or maybe one day hoping to be married will appreciate this short story. I'm sharing advice I received from my father-in-law which set the tone for my marriage… for years to come! (well it sounded great in theory)

PS – turn up the volume, the sound quality isn't the greatest in this video.

From Diapers to Diapers

This morning at Early Edition Toastmasters I gave my 4th speech from the Humorously Speaking Advanced Manual.  This particular speech entitled, “From Diapers to Diapers” is an homage to my grandpa George.

“Life has a funny way of teaching us things, but it’s the things we learn from our elders that can help navigate us safely through life’s rough patches… at least, if we choose to listen to them. Grandpa George was Dai’s skipper for many years and this morning Dai will be sharing with us, George’s prescription for living a good life… George’s Lifestyle Rx”

Project #3 from the Humorously Speaking, Advanced Manual, “Make them Laugh” – Title of speech “From Diapers to Diapers”

Don’t be afraid, be free! (Early Edition Toastmasters, White Rock, BC)

As many know, I'm a big fan of the Toastmasters Organization.  This speech was given to my home club, Early Edition Toastmasters on Monday November 22nd, 2010.  This speech was project 5 from the Humorously Speaking, advanced manual – the “Humorous Speech” project. It was  a lot of fun to present…

The introduction, (which wasn't included in the video) was:

Carlos Castaneda once said, “A warrior chooses a path with heart, any path with heart, and follows it; and then he rejoices and laughs. He knows because he sees that his life will be over altogether too soon. He sees that nothing is more important than anything else.” Today, Dai-initis, will share with us the true meaning behind the warrior's way of life…


My Big, Huge Addiction (Early Edition Toastmasters, White Rock, BC)

I've been actively attending toastmasters meetings for about 2 and a half years.  And you know what?  I love it!  At first it was hard.  Not so much the talking in front of people – I didn't have a problem with that, but it was learning how to articulate my message without the “um's” and “ah's” and all the other filler words that seem to just cloud the message.

Just recently I have decided to start and post some of my speeches out there (on facebook and my blog) and try to get some constructive feedback from everyone.  I'm enjoying public speaking but know to take it to another level I need guidance and feedback.  Thanks in advance for your help.

On Monday November 29th I gave a speech from one of the many advanced speech manuals (the Entertaining Speaker) – project 3, which is the “make them laugh” project. I decided to do a speech on my addiction

my addiction to … !!!


For more great info on Toastmasters, visit the organizational website here.

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