Controversial ad? You decide

Recently, Fitness Town ran two ads in restaurants and clubs in downtown Vancouver, British Columbia, Canada. The message, " You don't need a resolution, you need a reason".
This ad was considered too suggestive and graphic by a few restaurants. Two in particular were very concerned it would dissuade people from having desserts after dinner. (Huh?)
What are your thoughts about these ads? Do you agree or disagree?