It all starts with a “why”.  As a friend mentioned to me the other day, Martin Luther King didn't open his world famous speech with “I have a plan!”  Rather, the more powerful choice of words which will live on in history, “I had a dream!”  MLK knew his why and lived it everyday with passion, conviction and determination.  It drove him and those that he inspired, followed him because of his passion.  He is just one of many people throughout the world that lives and dies by their “why's”.  I'm confident that if you were to look into the writings of many famous leaders, both past and present, you'll find clearly defined, driving reasons for action.

Growing up as I child, I clearly remember questioning my parents and my internal self, “why am I here?”  A continuous search for our raison d'etre; questioning our existence while we search for meaning in a world that grows and shrinks like the beating of our hearts.  Even today I still ask myself the same question, but my answers are more specific, and my answers take meaning in my “why”.

Question:  if money didn't matter, would your “why” change?

Start with a WHY

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers … (Filmed at TEDxPugetSound.)

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

In 2009, Simon Sinek released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

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