This evening I attended the
Marketing Dangerously Social Media Challenge meet-up
(if you are on Twitter, check out the hashtag #MDSMC for the dialogues between guests). Presenting this evening were two Vancouver social-media experts:
Neil Godin
and
Jonathan Christian. Amongst answering a myriad of questions about social media, time management and networking, Jonathan gave an excellent presentation outlining his top-10 social media tips. Whether you are a novice or expert social media junky, these tips are a useful road map for getting your foundation set for social media success.
The Top-10 tips for making social media work for you and your business are:
- Join or host a Meetup
[caption id="attachment_1816" align="alignright" width="226"]
Check out Jonathan & Neil's Meet-up group[/caption]
- Setup an RSS Feed
- use programs such as MS Outlook, Google Reader
or iGoogle to subscribe sites/blogs you are interested in. Real Simple Syndication
will then push the info you want to your reader of choice.
- Join Facebook
as your business or personally ( over 500,000,000 other people have so why haven't you?
)
- Create a business fan page
on Facebook.
- Create a social media email signature
with pictures: utilize pictures in your signature to signify popular social sites like Facebook
, YouTube
, Flickr
, Linked-in, and your blog.
- Create a YouTube channel
and create play lists of your favorite videos or your very own video content. Marketing tip:
buy an inexpensive camera like an HD Flip and start using it for your new YouTube page.
- Set up a Linked In profile.
- Get tweeting
and get connected in real time:
There's lots of automated tweeters out there so don't be fooled. Look for conversations from real people in real time. You never know, maybe even connect over a coffee and get to know how each of you can help one another's businesses grow offline as well as online.
- Use Google local
and add your business
if you haven't already (type in Fitness Town in Google
and check out the listings I added about 18 months ago)
- Start blogging
and share your stories. WordPress
is a great option for those wanting to start a blog with ease. Link to it facebook, email and twitter - voila!
In case you are one of those naysayers, or people that refuse to get on the Social Media bandwagon, here's a video for your review.
Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.
[youtube=http://www.youtube.com/watch?v=lFZ0z5Fm-Ng]
Lastly, don't forget to check out these 2 websites for more information on how you can leverage social media to elevate your business to another level: